authentic digital named Semrush’s first and only New Zealand Enterprise Partner

In a first for the local market, authentic digital has been selected as New Zealand’s sole Semrush Enterprise Partner. The announcement comes shortly after Adobe acquired Semrush for US$1.9B, signaling just how critical search dominance and AI visibility  have become for enterprise brands.

It's an exciting milestone for authentic, and recognises the years of complex enterprise search work delivered by our team. But the real breakthrough is for Kiwi businesses, who now get direct, on-the-ground access to elite SEO and AI search intelligence through senior specialists.

What it means to be a Semrush enterprise partner

Semrush is one of the world's leading search and digital intelligence platforms, helping businesses understand their markets, competitors and online visibility.

Semrush for Enterprise extends those capabilities for larger and more complex organisations, bringing SEO and AI search performance together into a broader view of online visibility. It's used by global giants like Apple, Vodafone and Temu, while published enterprise customer stories feature brands such as Samsung Electronics, LG Electronics and Roche.

‍“Having access to the best technology and data gives our clients an important competitive advantage. This partnership combines Semrush’s global intelligence with the experience of senior local practitioners who understand how to turn those signals into clear commercial priorities.” - Craig Martin, General Manager at authentic digital

‍

Bringing global enterprise capability closer to home

Until now, global enterprise technology of this caliber was rarely backed by dedicated on-the-ground support in New Zealand. Local businesses have typically had to wait for enterprise technology, specialist partnerships, and platform support to reach our market. And even when those tools do become available, organisations are often left to make sense of complex dashboards and disconnected data on their own. 

New Zealand organisations can now access the same category of search and AI visibility technology used by major international businesses, without having to manage it alone or rely entirely on offshore support. This is particularly relevant for brands managing multiple websites, locations, product lines, markets or stakeholder groups, where disconnected tools and dashboards can make it difficult to identify the work that will create the greatest commercial impact.

This combined capability can help teams:

• Set up and configure the technology around their organisation, markets and priorities
• Understand their visibility across Google and AI platforms
• Compare performance across websites, products, locations and competitors
• Identify technical, content and authority gaps
• Build practical roadmaps around the opportunities that matter most
• Continue monitoring and optimising performance over time

‍“We’re thrilled to team up with authentic digital in New Zealand. authentic digital has built a fantastic reputation for forward-thinking digital marketing, making them an ideal partner as we look to empower brands navigating the evolving search landscape. By combining Semrush data with their local expertise, authentic digital is set to be a real thought leader for AIO in the region. There’s huge potential here to drive serious results for Kiwi brands, and we’re excited to see what we can achieve together.” - Alex Sibois, Head of International Partnerships & Alliances, Semrush

Search has changed. Enterprise visibility needs to change with it.

Search has changed the way enterprise brands build trust and earn a place on customer shortlists. Today, strong keyword rankings alone aren't enough. Organisations also need to understand how their brand is presented, compared and recommended across a growing range of search platforms. 

That shift starts with recognising that Google is no longer the whole picture.

Traditional rankings only tell half the story

For years, search success was largely measured by where you ranked on the first page of Google.  

Today’s buyers still browse Google, but they also use AI Overviews and ask tools like ChatGPT, Gemini, Claude, and Perplexity to compare providers and recommend who to hire. 

In those environments, your brand is not simply ranked. It may be mentioned, cited, summarised, compared, recommended - or omitted altogether. A business can perform well in traditional search results while remaining invisible or inaccurately represented in an AI-generated answer that shapes a customer’s shortlist.

That creates a new measurement problem for New Zealand enterprises. They need to understand not only where their websites rank, but which questions trigger their brands, how competitors are framed, which sources AI systems rely on, whether brand sentiment is accurate, and where content or technical barriers are limiting visibility.

As Craig explains,

‍“Ensuring a competitive advantage demands the best tools and data in the industry. That’s why we’re excited to be New Zealand’s first Semrush for Enterprise AIO Partner. Semrush’s data moat and brand visibility expertise help us deliver peerless SEO and AI Visibility strategies and clear growth for Kiwi clients.”

From more data to clearer decisions

Enterprise businesses rarely suffer from a lack of data.

The real challenge is working out which signals matter, what should be prioritised and how different teams can act on the findings.

While Semrush provides global-scale intelligence, every market is different. New Zealand organisations operate with smaller datasets, different competitive landscapes and unique commercial priorities. 

Our role is to interpret that data in the context of your business, helping you focus on the opportunities most likely to deliver results.

‍"Enterprise technology is only useful when it changes what a team does next. Our job is to work out which gaps matter and what should be fixed first. That could mean strengthening a page that already ranks, making expert information easier for AI systems to understand and cite, resolving technical barriers, or aligning paid and organic activity around the same commercial opportunity." - Craig Martin, general manager at authentic digital

Building on the enterprise work already happening here

While this partnership gives us access to more powerful technology, it also recognises the capability that already exists within the authentic digital team.

We have spent years helping organisations navigate complex websites, technical challenges, competitive search markets and evolving customer behaviour. This partnership builds on the work we’re already doing to help Kiwi businesses stand out wherever people search, whether that’s on Google or through AI tools. From AI visibility audits and traditional SEO to competitor tracking, technical tweaks, content strategy, and ongoing monitoring, our goal is to turn heavy search data into simple, logical moves your team can actually execute.

Ready to see what enterprise search intelligence could uncover?

Search is moving fast, and most businesses are operating with half the picture. Whether you want to uncover where your brand is currently invisible in AI search, get Semrush Enterprise set up properly, or hand your SEO and AI strategy to an experienced local team, let’s talk.

We’ll help you spot where the real gaps are, and map out a sensible plan to fix them.

‍