authentic digital Team

Our Team

We are a team of marketing specialists driven by the idea that the best work starts with diligence, communication, and effectiveness. All our team members are proudly New Zealand-based and certified in multiple disciplines by the top global authority.

Our clients are drawn to the genuine honesty of our team and the transparency of our analytics-driven approach.

David Cranwell
General Manager

In 13+ years of Digital Strategy, our GM David has seen it all and has the hairline to prove it. Outside work you won’t find David- he will be busy with his three kids, gym, whisky, and e-scooters

… not all at the same time.

James Brownlee
Head of Finance & Production

James has been with the business for over 12 years. Besides a love of numbers, he enjoys tea, rugby, and the national anthem.

When James grows up he wants to be a child prodigy and set a world record for tree climbing.

Grecia Aguirre
Client Experience & Marketing Lead

With a degree in International Business and experience in marketing, events, sales, customer service, and team management, Grecia is passionate about her work, always seeking professional and personal development. In her free time, she enjoys the outdoors, music, dance, and picnics.

Craig Martin
Head of Search

Craig oversees deliverables, process, and strategy across the SEO and PPC teams, as well as leading the SEO team.

After 13 years of entrepreneurship and world travel, he’s found a new home at authentic digital.

Craig brings strong content management and data analytics skills in addition to his technical web and SEO knowledge. On the weekend, he’ll probably be sailing, golfing, hiking or hitting wineries.

Richa Gupta
SEO Manager

Richa brings 10+ years of experience across SEO, content management, data analytics and technical web optimisation. She has achieved significant online growth for several enterprise customers and small businesses across different industries in NZ, Australia, US, UK & Canada.

When she’s not wielding her SEO powers, she will likely be found playing sports with her 9 year old or doing gardening!

Lou McNally
Content Manager

Lou joins us after scaling her content agency and consulting on SEO, thought leadership, and case study projects in B2B SaaS and energy.

She manages our content operations, balancing SEO best practices with editorial quality and brand voice.
An aspiring homesteader, Lou loves her Taranaki home but often “escapes the life sentence block” to enjoy live music and shopping in the city.

Stacey Hayter
Senior SEO Coordinator

Stacey studied for a post-graduate diploma in Marketing at Auckland University of Technology. She gained experience in Social Media Marketing and Content Marketing. Stacey is enthusiastic about expanding her knowledge in the SEO field and helping with new client projects.

Callum McLeod
Search Specialist

Callum has a strong track record in digital strategy and agency leadership, having founded his own agency and led another as GM. Callum brings bold, data-informed strategies and the technical know-how to execute them. He provides a seamless strategic, tactical, and reporting experience across SEO and Paid. Perfect for clients needing a leaner approach.

Alfredo Fallarme
PPC/SEM Specialist

Alfredo loves playing PC games and if not on the computer, he spends his time with family enjoying NZ’s beautiful outdoors.

Alfredo has a pool of experience in digital marketing which started way back 2008. His expertise ranges from email marketing to SEO, but his true love is PPC management which he now focuses on as one of authentic digital’s PPC Specialists.

Ashleigh Lehmann
PPC/SEM Specialist

Ashleigh has a wealth of experience and expertise in Digital Marketing, having worked across various industries for over eight years, consistently delivering high-performing campaigns for clients.

When she is not working, you may find her at the beach or hiking some local hidden gem with her family.

Chris Dzikiewicz
PPC Specialist

Chris is our Polish Ad Wizard. Huddled in Dunedin’s cold, he crafts campaigns that stretch across the planet.

…he finds Dunedin warm.

Tamanna Ahuja
PPC/SEM Specialist

Just over 17 years ago, Tamanna became the inaugural employee of Google New Zealand. She honed her skills through frequent visits to Australia and Google Headquarters. An avid proponent of AI-powered tools, Tamanna was among the few to test PMAX during its initial stages, mastering its effective utilisation for e-commerce and lead-generation advertising.

Tamanna is a qualified past-life regression therapist. She believes this practice enhances her understanding of her personal journey, contributing to the holistic healing of the body, mind, and soul.

Proudly Low-Churn With Partnerships Lasting 6+ Years

"A short sharp brief and authentic digital got the job done. Now we're on page one organically, rather than just ads, for over 150 different spa-related search terms. Our relationship with authentic digital has seen Sapphire become a leading player in the spa pool and swim spa category online. We find authentic digital to be effective, honest, and responsive, give fact-based advice, listen to our requirements, and get the job done. We appreciate that they only do what they are best at and are happy to refer us to other companies for work that is outside of their sweet spot, and are always open to sharing their knowledge - it makes for a great partnership."

Julie Pickford

Sapphire Spas Marketing Manager

"We are very pleased with the results to date – it is great to have expert advice on tap. One of the best things about dealing with authentic digital is that you are always working with a strategist who actually knows digital marketing inside out – not a salesperson or an account manager with thin knowledge. Their technical, fact-based, but 'plain language' approach to everything from SEO to website planning has been a breath of fresh air and given us the confidence to accelerate our digital program." 𝙈𝙞𝙧𝙖𝙣𝙙𝙖 𝙋𝙤𝙬𝙧𝙞𝙚 - 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙈𝙖𝙣𝙖𝙜𝙚𝙧 𝙏𝙞𝙡𝙚 𝙎𝙥𝙖𝙘𝙚. "An exceptional group, helping me to understand search and the digital landscape like never before."

Sam Shosanya

Tile Space CEO