authentic digital Team

Craig oversees deliverables, process, and strategy across the SEO and PPC teams, as well as leading the SEO team.

After 13 years of entrepreneurship and world travel, he’s found a new home at authentic digital.

Craig brings strong content management and data analytics skills in addition to his technical web and SEO knowledge. On the weekend, he’ll probably be sailing, golfing, hiking or hitting wineries.

James has been with the business for over 12 years. Besides a love of numbers, he enjoys tea, rugby, and the national anthem.

When James grows up he wants to be a child prodigy and set a world record for tree climbing.

In 15+ years of Digital Strategy, David has seen it all and has the hairline to prove it. Outside work you won’t find David- he will be busy with his three kids, gym, whisky, and e-scooters

… not all at the same time.

Caroline brings 17+ years of marketing industry experience, including 5 years in digital marketing here in New Zealand. She’s worked with global brands like Bloomberg and the Johannesburg Stock Exchange, as well as New Zealand SMEs and corporates.

A natural connector with a strategic mindset, Caroline blends creativity with data-driven marketing. Outside of work, she loves exploring New Zealand, discovering local history, and spending time with her family.

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Laurie has 15 years of SEO consulting under his belt working with a host of New Zealand’s most well-known brands. He’s now delighted to be working with authentic as Lead SEO Consultant bringing his extensive experience and expertise to their stellar SEO team.

Outside of work, Laurie will usually be driving his kid around, playing the drums, sipping whisky or walking the dog.

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With several years of experience in content writing, editing, and SEO, Robyn joins authentic digital as Content Manager. She’s excited to dive deeper into content strategy and use her creative insight to craft work that feels fresh, thoughtful, and engaging.

Stacey studied for a post-graduate diploma in Marketing at Auckland University of Technology. She gained experience in Social Media Marketing and Content Marketing. Stacey is enthusiastic about expanding her knowledge in the SEO field and helping with new client projects.

Callum has a strong track record in digital strategy and agency leadership, having founded his own agency and led another as GM. Callum brings bold, data-informed strategies and the technical know-how to execute them. He provides a seamless strategic, tactical, and reporting experience across SEO and Paid. Perfect for clients needing a leaner approach.

Alfredo loves playing PC games and if not on the computer, he spends his time with family enjoying NZ’s beautiful outdoors.

Alfredo has a pool of experience in digital marketing which started way back 2008. His expertise ranges from email marketing to SEO, but his true love is PPC management which he now focuses on as one of authentic digital’s PPC Specialists.

Ashleigh has a wealth of experience and expertise in Digital Marketing, having worked across various industries for over eight years, consistently delivering high-performing campaigns for clients.

When she is not working, you may find her at the beach or hiking some local hidden gem with her family.

Chris is our Polish Ad Wizard. Huddled in Dunedin’s cold, he crafts campaigns that stretch across the planet.

…he finds Dunedin warm.

Just over 17 years ago, Tamanna became the inaugural employee of Google New Zealand. She honed her skills through frequent visits to Australia and Google Headquarters. An avid proponent of AI-powered tools, Tamanna was among the few to test PMAX during its initial stages, mastering its effective utilisation for e-commerce and lead-generation advertising.