ChatGPT Ads & AI Advertising
Could advertising within ChatGPT be the next opportunity for your business? We’ll help you test the waters and build a strategy that works..
Lagging behind in Search? Talk to David.
A new way to advertise with OpenAI
OpenAI Ads offer businesses an exciting new way to advertise within ChatGPT, connecting with potential customers as they explore their needs and options.
Campaigns are created and managed through OpenAI's self-serve advertising platform, with sponsored placements shown to eligible users on the Free and Go plans.
Unlike traditional keyword-based advertising, ChatGPT Ads can take the wider context of a conversation into account. That means your business could appear when someone is describing a problem, weighing up options or exploring a solution, even if they haven't mentioned your product or service by name.
If you're curious about what this could look like for your business, reach out for a chat.
New Zealand's first and only Semrush Enterprise partner
Giving Kiwi organisations direct access to enterprise-grade search and AI intelligence, backed by local experts.
“We’re thrilled to team up with authentic digital in New Zealand. authentic digital has built a fantastic reputation for forward-thinking digital marketing, making them an ideal partner as we look to empower brands navigating the evolving search landscape. By combining Semrush data with their local expertise, authentic digital is set to be a real thought leader for AIO in the region. There’s huge potential here to drive serious results for Kiwi brands, and we’re excited to see what we can achieve together,” said Alex Sibois, Head of International Partnerships & Alliances, Semrush
The ChatGPT opportunity
Why add AI ads to your paid media mix?
ChatGPT has shifted from a tool people use to look up quick facts into a place where they solve complex problems, map out decisions, and figure out what to buy next.
For businesses and markets, this opens up new opportunities to connect with potential customers at different stages of their journey.
Be part of the discovery process
Introduce your business while potential customers are actively exploring problems, researching solutions and comparing their options.
Reach people beyond keyword searches
Give your ads the opportunity to appear in relevant conversations, even when people aren't using specific keywords related to your business.
A new touchpoint in the customer journey
Expand your advertising into conversational AI, complementing your existing visibility across Google & Meta and traditional search.
Bringing paid advertising and organic AI visibility together
There's more than one way to reach customers through AI search, and ChatGPT Ads won't be the right investment for every business. The best approach depends on how your customers research their options, make decisions and use AI tools.
At authentic digital, we look at both paid and organic opportunities. We help improve how your business appears in AI-generated answers, while assessing and testing ChatGPT Ads where they make commercial sense. Everything is guided by your business goals, rather than a one-size-fits-all approach.
1. Assess the opportunity.
We evaluate your current audience and search footprint to see if and where ChatGPT Ads fit into your overall marketing strategy.
2. Plan, test and measure.
Where ChatGPT advertising makes sense, we’ll help plan and test campaigns, track performance and refine our approach as we learn what works.
3. Advertising is only one way to reach people using AI.
Through our broader AI search optimisation work, we can also improve how your business is found, understood and represented in AI-generated answers, helping you build visibility beyond paid placements.
Helping you navigate an evolving advertising platform
OpenAI ads are still in their early days, with plenty to learn about what works and where the best opportunities lie. With decades of experience across search, paid media, and AI search intelligence, our senior specialists have navigated plenty of digital shifts over the years. As the platform develops, we're here to help you understand its potential for your business and make informed decisions about where to invest.
OpenAI ads are still in their early days, with plenty to learn about what works and where the best opportunities lie. With decades of experience across search, paid media, and AI search intelligence, our senior specialists have navigated plenty of digital shifts over the years. As the platform develops, we're here to help you understand its potential for your business and make informed decisions about where to invest.
✓ Keep pace with change
Stay across new features and opportunities as the platform develops.
✓ Understand budgeting options
Test thoughtfully and use results to guide spend.
✓ Target the right audiences
Build campaigns around the customers you actually want to reach.
Meet our ChatGPT Ads experts
At authentic, you’ll work with specialists who have been embedding AI search mechanics into paid strategies for years, keeping businesses visible as platforms evolve.
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Answering your ChatGPT Ads questions
Which version of ChatGPT can you advertise on?
ChatGPT Ads are currently only available on the Free and Go plans. Businesses cannot advertise on paid plans, including Plus, Pro, Business and Enterprise.Ads are being introduced gradually, so not everyone on the Free or Go plan will necessarily see them just yet.
How much does it cost to advertise on ChatGPT?
ChatGPT Ads currently have a minimum average daily campaign budget of NZ$25. You can choose to pay based on clicks or impressions, with actual costs depending on factors such as competition and ad relevance. As the platform develops, pricing and minimum budget requirements may change.
Can businesses target specific audiences with ChatGPT Ads?
Yes. ChatGPT Ads support location targeting, custom audiences and other campaign controls. Advertisers can also provide information about the topics and customer needs their ads are relevant to, helping OpenAI match placements to the context of conversations. That doesn't mean you can choose exactly which questions trigger your ads, though. Placement isn't guaranteed, even when a conversation seems relevant to your business.
Do ChatGPT Ads influence AI-generated answers?
No. ChatGPT Ads are clearly labelled as sponsored and appear separately from AI-generated answers. Advertisers cannot pay to influence what ChatGPT says or which businesses it recommends.
So, paying for an ad won't improve your chances of being mentioned in ChatGPT's organic answers. That's a separate part of your AI visibility strategy.
Can you help our business appear in ChatGPT without paying for ads?
Absolutely. You don't need to run ads to work on your visibility in AI search.
Our AI optimisation services focus on improving how your business is found, understood and represented in AI-generated answers, independently of paid advertising. We'll help you understand where your business currently stands and what you can do to improve its organic AI visibility, whether or not ChatGPT Ads are part of your plans.
How do ChatGPT Ads fit with our existing Google and Meta Ads strategy?
ChatGPT Ads offer another way to reach potential customers as they explore products, services and solutions through conversational AI.
We see them as another channel worth exploring, rather than a reason to rethink everything you're already doing. The important thing is understanding where ChatGPT Ads could add value alongside your existing Google and Meta campaigns, and whether they're a good fit for your customers and goals.How will we know if ChatGPT Ads are working?
OpenAI's advertising platform provides reporting on impressions, clicks, costs and conversions where tracking is set up. We'll use this data to assess how your campaigns are performing against your goals, identify opportunities to improve and help you decide whether continued investment makes sense for your business.
Whether you're ready to explore advertising or just want to understand the opportunity, we're happy to talk through what makes sense for your business.
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