AI optimisation for marketers: get your brand cited on LLMs
Increase your visibility across AI platforms like ChatGPT, Google AI Overviews, and Claude
Lagging behind in Search? Talk to David.
AI tools recommending competitors? Let’s fix that.
AI tools are already helping your customers decide who to buy from. As platforms like ChatGPT, Google AI Overviews, Gemini and Perplexity become a bigger part of the customer journey, businesses that build visibility and authority now will be better positioned to earn AI-generated recommendations.
But most businesses still:
- Don’t know how they’re showing up in AI (if at all)
- Don’t know what’s being said, or what’s being missed
- Don’t have a strategy to get cited, referenced, or recommended
AI Optimisation is the competitive edge your business needs. We’ll analyse how your brand appears across AI search platforms and large language models (LLMs) and provide the strategy and tactics needed to increase visibility, build trust, and earn recommendations.
Book an AI visibility audit today to see how your business appears in AI search.
New Zealand's first and only Semrush Enterprise partner
Giving Kiwi organisations direct access to enterprise-grade search and AI intelligence, backed by local experts.
AI searches are shifting the buyer journey
Take control of your AI visibility
Whether you're focused on local growth, online sales, lead generation or media performance, success in AI search comes down to three things: visibility, intelligence and influence. Our approach is designed to help you achieve all three.
Understand how AI sees your brand
AI tools don't always represent your business accurately. We'll analyse how platforms like ChatGPT, Gemini and Google AI Overviews describe your brand, helping identify visibility gaps, outdated information and missed opportunities.
Monitor competitors, risks, and opportunities
Who gets recommended and who gets overlooked can change quickly. Keep track of competitor visibility, product comparisons and emerging trends across AI platforms so you can respond before opportunities are lost and identify new opportunities for growth.
Influence what AI says about you
Recommendations don't happen by accident. From content and structured data to authority signals and citations, we'll strengthen the factors AI platforms use to understand, trust and recommend your business.
We have a long history with AI and machine learning
Our specialists have been helping New Zealand businesses adapt to evolving technologies long before ChatGPT arrived.
As AI-powered search becomes more influential, we're helping brands understand how they're represented by these tools and take control of the signals shaping those responses.
Case study: Resolving AI brand confusion for Tile Space
LLMs were confusing Tile Space with a direct competitor because their brand footprint wasn't clearly reinforced online. We uncovered the issue and quickly strengthened their website’s entity signals. Within weeks, the confusion was completely resolved.
Key wins
✓ Eliminated competitor confusion in AI results
✓ Improved AI brand recognition and accuracy
✓ Strengthened brand signals across the website
✓ A strong uptick of ChatGPT references from the previous year
“It was clear from the start that authentic digital are knowledgeable experts who are ahead of the curve in AI and search. We didn’t realise we had an AI brand confusion issue until they uncovered it, diagnosed it, and fixed it quickly, making everything easy to understand.”
Caitlin Jensen-Jones - Marketing Manager at Tile Space
Choose the AI optimisation service that suits your business
Our AI Optimisation offerings are available as standalone projects or an add-on to your SEO or Paid Search programs.
AI Visibility Audit
- Fixed-scope project
- Performance snapshot across major AI tools (ChatGPT, Gemini, Copilot, Perplexity)
- Identify hallucinations, outdated info, missing citations
- Reveal competitor mentions where you should appear
- Actionable fixes
AI Optimisation Program
- Ongoing retainer
- Continuous monitoring of brand presence in AI
- Alerts when tools get it wrong (or exclude you)
- Content and technical SEO actions to influence AI outputs
- Monthly reports that link actions to outcomes
Meet our AI optimisation experts
At authentic, you’ll work with specialists who have been embedding AI search mechanics into SEO strategies for years, keeping businesses visible as search evolves. You’ll always know exactly what we’re working on, what it’s expected to achieve, and how it fits into your broader SEO goals.
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Answering your questions about AI optimisation
What is GEO or Generative Engine Optimisation?
GEO is the process of optimising your website and content to appear in generative engine results, including tools like ChatGPT, Gemini, and Copilot. While many GEO tactics overlap with traditional SEO, the focus is on structuring and surfacing information in a way that large language models can access and cite.
Is AI Optimisation different from SEO?
AI optimisation builds on SEO, but with a few key differences. Traditional SEO targets search engine algorithms. AI Optimisation targets how your brand is represented in AI-generated summaries, comparisons, and answers, often outside the traditional search results page.
Why might AI be showing incorrect information about my brand?
Generative tools often hallucinate due to outdated sources, incorrect citations, or gaps in data. If you haven’t optimised your structured data or surfaced the right content, the model might rely on forums, review sites, or competitors to fill the gaps. Or just make stuff up.
Can you actually influence what AI tools say about us?
Yes, but it’s not instant. What we can do is dramatically increase the quality, accuracy and visibility of your brand’s presence across the web, so AI tools are more likely to pull from your content, not someone else’s.
How do I get started with AI optimisation?
If you haven’t worked with us before, you’re welcome to get in touch for a no-obligation chat. We often start with an AI Visibility Audit or plug this service into your existing SEO or Paid Search program. Either way, we’ll tailor the approach to your business, resources, and budget.
If we’re not a fit, we’ll recommend someone we trust to deliver what you need.