AI Optimisation for marketers: get your brand seen, trusted, and chosen
Book an AI Visibility Audit
AI tools recommending competitors? Let’s fix that.
AI chat tools like ChatGPT, Gemini, Perplexity, and Copilot are helping people buy products and services.
✅ If AI recommends your brand, you gain a high-intent, low-cost traffic source.
🚫 If AI misrepresents your brand (or prefers a competitor) you lose sales.
We help marketers take control.
AI Optimisation reveals how your brand shows up – and gives you the strategy and tactics to be seen, trusted, and chosen.
Our AI Optimisation offerings
Available as standalone projects or an add-on to your SEO or Paid Search programs.
AI Visibility Audit📊
Fixed-scope project
- Performance snapshot across major AI tools (ChatGPT, Gemini, Copilot, Perplexity)
- Identify hallucinations, outdated info, missing citations
- Reveal competitor mentions where you should appear
- Actionable fixes
AI Optimisation Program ♻️
Ongoing retainer
- Continuous monitoring of brand presence in AI
- Alerts when tools get it wrong (or exclude you)
- Content and technical SEO actions to influence AI outputs
- Monthly reports that link actions to outcomes
Ready to see how AI tools are talking about your brand? Get in touch to book an AI Visibility Audit
Why AI Optimisation matters right now
AI tools are already helping your customers decide to buy.
Every few months, these models are retrained using data sources from across the web, primarily search engines like Google and Bing.
🏗️The groundwork you lay now determines whether you show up in the next version of AI results.
But most businesses still:
- Don’t know how they’re showing up in AI (if at all)
- Don’t know what’s being said — or what’s being missed
- Don’t have a strategy to get cited, referenced, or recommended
For owner-operators, this means missing out on revenue.
For marketers, this means not having the answers when leaders ask about AI.
We have a long history with AI and machine learning
AI tools are new, but the technology has been part of SEO for a long time – and our specialists are all over it 🕵️
Working with authentic digital gives you an advantage because:
✅ We know how AI tools work
✅ We know how to influence their outputs
✅ We’re building on decades of search strategy
This is the moment to act — while your competitors are still stuck in “wait and see.”
“We’ve baked this understanding of AI into our SEO strategies for years, so our clients are already seeing strong visibility in AI Overviews and ChatGPT.”
– Craig Martin, Head of Search
Our AI Optimisation service gives you:
✅ More accurate brand mentions in AI tools
✅ Fewer hallucinations and outdated results
✅ Increased visibility in AI-driven comparisons
✅ Better alignment across SEO, Paid Search, and AI surfaces
✅ Confidence in how your business is represented
Using our 3 step approach
Understand how AI sees your brand🔍
Audit how AI tools and LLMs like ChatGPT and Gemini represent your brand — identifying gaps, errors, and risks.
Monitor AI competitors, risks, and opportunities📊
Track your competitors, product comparisons, and emerging features that influence visibility.
Influence what AI says about you🧲
Optimise the signals that AI tools pull from: schema, structure, content, data — and monitor the effect.
It’s not about tricking the algorithm. It’s about training AI to tell the right story.
How AI Optimisation works within your SEO Program
So many acronyms: search engine optimisation (SEO), artificial intelligence optimisation (AIO), and now generative engine optimisation (GEO).
How do they differ? Where’s the overlap?
Think of it like this:
AI tools rely on web content & search engines like Google and Bing for information
➡️
So your content and technical SEO performance play a major role in how you show up in AI
➡️
But there are different tactics to win in LLMs than search engines
✅ Strong SEO makes you more visible in AI.
⚙️ But AI tools read and interpret content differently than search engines do.
That’s where AI Optimisation (AIO) and Generative Engine Optimisation (GEO) come in.
They build on your SEO foundations — the structure, links, clarity, and authority — and add specific tactics to help large language models (LLMs) understand, trust, and reference your brand.
But at the end of the day, it’s still humans interacting with a screen to make purchase decisions👩🦰📲
Whether they’re searching Google or prompting ChatGPT, the same questions drive every journey:
“Who solves my problem? Which product is best? How is this service different from the others?”
At authentic digital, we align SEO, Paid Search, and AI Optimisation so your brand shows up — clearly, consistently, and confidently — wherever people and machines are looking.
Across all our SEO programs, we’re aiming for visibility in dominant search engines like Google and new AI tools like ChatGPT.
Explore our approach to SEO.
You’ll work with senior practitioners who build a plan around your business goals, budget, market, and customer behaviour:
Enterprise SEO🏢
Ensure AI tools cite the right product benefits, features, and case studies in high-value B2B search.
Learn more about Enterprise SEO
Local SEO📍
Fix and surface local signals so AI tools don’t miss or confuse your locations in “near me” queries.
Learn more about Local SEO
E-commerce SEO🛒
Make sure your structured data and reviews fuel product visibility in generative tools.
Learn more about E-commerce SEO
Paid Search🎺
We align brand presence across AI and ads — preventing mixed messages and wasted spend.
Learn more about Paid Search
Answering your questions about AI Optimisation
What is GEO or Generative Engine Optimisation?
GEO is the process of optimising your website and content to appear in generative engine results — tools like ChatGPT, Gemini, and Copilot. While many GEO tactics overlap with traditional SEO, the focus is on structuring and surfacing information in a way that large language models can access and cite.
Is AI Optimisation different from SEO?
It builds on SEO, but with a few key differences. Traditional SEO targets search engine algorithms. AI Optimisation targets how your brand is represented in AI-generated summaries, comparisons, and answers — often outside the traditional search results page.
Why might AI be showing incorrect information about my brand?
Generative tools often hallucinate due to outdated sources, incorrect citations, or gaps in data. If you haven’t optimised your structured data or surfaced the right content, the model might rely on forums, review sites, or competitors to fill the gaps. Or just make stuff up 🫠.
Can you actually influence what AI tools say about us?
Yes — but it’s not instant. What we can do is dramatically increase the quality, accuracy and visibility of your brand’s presence across the web — so AI tools are more likely to pull from your content, not someone else’s.
How do I get started?
If you haven’t worked with us before, you’re welcome to get in touch for a no-obligation chat.
We often start with an AI Visibility Audit or plug this service into your existing SEO or Paid Search program. Either way, we’ll tailor the approach to your business, resources, and budget.
What to expect from copywriting within your SEO retainer
Our copywriting service is included as part of your SEO Program.
We’ll tailor your content plan to your budget and needs. After the first month, we’ll start building an effective content strategy by:
We dig into audience and community research, your sales conversations, and competitor gaps to surface the highest-impact topics.
Aligning your sitemap to the buyer journey
From core landing pages to helpful blog posts, we ensure your site has the right content to meet users wherever they are in the funnel. We figure out what’s missing or needs uplifting, then create a prioritised content plan including optimisations, landing pages, and articles.
Conducting expert and customer interviews
We can interview your team for insights that add credibility and depth, making your content more authoritative and link-worthy.
Writing for clarity, action, and visibility
Every page we write is crafted to engage humans and perform in search — with clear structure, scannable UX, and brand-compliant language.
Been burned by an agency in the past?
Many SEO agencies treat copywriting like an assembly line: generate with AI, stuff some keywords in, and call it a day. That’s not us.
With authentic, you’ll work with our Content Manager, a senior SEO copywriter with a battle-tested approach.
We focus your budget where it matters, often building a leaner, smarter sitemap instead of endless top-funnel fluff.
You’ll see exactly what we’re working on, what it’s expected to achieve, and how it fits into your broader SEO goals.
What makes your copywriting agency different from hiring a freelancer or using a content mill?
The main difference is that our copywriting service is plugged into your SEO Program. If you hire a freelancer, you usually have to come up with the topic, create a brief, edit the content, and publish. This might work for you if you have those processes nailed down, but we find that most businesses struggle to manage this at scale. With authentic, we can handle the content operation (including publishing and ongoing optimisation) for you.
How do you come up with topics that actually matter?
By combining in-depth keyword research with valuable customer insights, we identify topics that not only meet immediate search demand but will continue to generate organic traffic over time. This involves tapping into customer feedback, sales conversations, and competitor analysis to uncover content gaps and opportunities. Our approach ensures that each piece of content contributes to long-term SEO success, building momentum and compounding results for months and even years to come.
Do you write with AI search in mind?
Absolutely. We optimise for humans first, but structure content in a way that’s easy for LLMs like AI Overviews and ChatGPT to parse, quote, and cite — which can increase visibility in AI search, but also make your content easier for people to read.
We’ve already written a lot of content. Can you optimise it?
Yes – we often start by auditing your existing sitemap to identify what’s working, what’s missing, and what needs rewriting or refreshing. Often, the biggest wins come from optimising what you already have.
We’ve got a tight budget. Can this still work?
We’ll help you focus on the most commercially valuable opportunities first. Whether that’s optimising a few key pages or building a small but mighty content library, we’ll make sure every word earns its keep.
How do you create content that drives traffic to both our website and physical stores?
We focus on local search intent and geo-targeted content that not only ranks well but also guides customers toward in-store experiences. For multi-location brands, this means optimising location pages, leveraging customer reviews, and creating content that aligns with Local SEO and regional demand.
How do you handle compliance-heavy content for enterprises?
If you don’t have brand guidelines already, we collaborate with you to create them. This ensures accurate product descriptions and brand-safe messaging while streamlining the approval process. This is part of our approach to Enterprise SEO, designed to reduce revision loops and protect your brand’s reputation.
How do you balance product storytelling with design and UX for e-commerce?
Good copy should never fight with good design. We can align our work with your designers and developers to create content that’s rich in detail, search-friendly, and visually seamless within your CMS. Because if copy breaks the design, no one wins.
Let’s train AI to understand and recommend your brand
Whether you're ready to move fast or want to test the waters, reach out to book a visibility audit or get a tailored proposal for your brand.