Will your new website be an upgrade or cost you in lost traffic and revenue?
New site in the works?
Get technical SEO experts working closely with your IT, marketing, and external teams for a successful migration
You spent a lot to achieve current rankings. Mapping of existing URLs to ensure content parity and seamless redirects, preserving your hard-earned rankings and organic visibility.
Proactively fixing technical issues and monitoring performance pre, during, and post launch.
Align SEO with UX design from the start, optimising page load speed and content structure to enhance search experience.
Future-proofing your site by implementing scalable, SEO-friendly architecture that supports future marketing activities.
You need a new site to grow, but a botched migration can set you back years:
Want to know the real deal? Just ask our clients...
Our battle-tested approach secures your SEO investment to drive growth on the new site
What you need:
To catch every potential risk and hiccup before the big day, so your site doesn’t take a hit in rankings or traffic.
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What we do:
Thorough analysis and guidance on wireframes, content, and performance, plus clear tickets for your devs to tackle before go-live.
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What you need:
A stress-free launch where everything just works – minimal surprises and lost visibility.
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What we do:
We’re on standby, running tests, fixing any issues on the spot, and making sure your site’s being indexed properly.
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What you need:
To iron out any bugs fast, see how the migration has paid off, and get back to BAU.
We provide:
Quick fixes for any post-launch snags and a clear report showing the impact. We’ll set you up for continued organic growth on your new site.
Informed by nearly 20 years in technical SEO for industry leaders and high-growth brands
Asking the right questions about your business to provide accurate guidance on risks, opportunities, and scenarios to plan for.
We present our work in practical, actionable ways to educate (not baffle) your team so they can make informed decisions.
Our experienced team has delivered successful migrations where their input prevented major losses.
What to expect from copywriting within your SEO retainer
Our copywriting service is included as part of your SEO Program.
We’ll tailor your content plan to your budget and needs. After the first month, we’ll start building an effective content strategy by:
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We dig into audience and community research, your sales conversations, and competitor gaps to surface the highest-impact topics.
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Aligning your sitemap to the buyer journey
From core landing pages to helpful blog posts, we ensure your site has the right content to meet users wherever they are in the funnel. We figure out what’s missing or needs uplifting, then create a prioritised content plan including optimisations, landing pages, and articles.
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Conducting expert and customer interviews
We can interview your team for insights that add credibility and depth, making your content more authoritative and link-worthy.
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Writing for clarity, action, and visibility
Every page we write is crafted to engage humans and perform in search — with clear structure, scannable UX, and brand-compliant language.
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Been burned by an agency in the past?
Many SEO agencies treat copywriting like an assembly line: generate with AI, stuff some keywords in, and call it a day. That’s not us.
With authentic, you’ll work with our Content Manager, a senior SEO copywriter with a battle-tested approach.                 Â
We focus your budget where it matters, often building a leaner, smarter sitemap instead of endless top-funnel fluff.
You’ll see exactly what we’re working on, what it’s expected to achieve, and how it fits into your broader SEO goals.
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What makes your copywriting agency different from hiring a freelancer or using a content mill?
The main difference is that our copywriting service is plugged into your SEO Program. If you hire a freelancer, you usually have to come up with the topic, create a brief, edit the content, and publish. This might work for you if you have those processes nailed down, but we find that most businesses struggle to manage this at scale. With authentic, we can handle the content operation (including publishing and ongoing optimisation) for you.
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How do you come up with topics that actually matter?
By combining in-depth keyword research with valuable customer insights, we identify topics that not only meet immediate search demand but will continue to generate organic traffic over time. This involves tapping into customer feedback, sales conversations, and competitor analysis to uncover content gaps and opportunities. Our approach ensures that each piece of content contributes to long-term SEO success, building momentum and compounding results for months and even years to come.
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Do you write with AI search in mind?
Absolutely. We optimise for humans first, but structure content in a way that’s easy for LLMs like AI Overviews and ChatGPT to parse, quote, and cite — which can increase visibility in AI search, but also make your content easier for people to read.
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We’ve already written a lot of content. Can you optimise it?
Yes – we often start by auditing your existing sitemap to identify what’s working, what’s missing, and what needs rewriting or refreshing. Often, the biggest wins come from optimising what you already have.
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We’ve got a tight budget. Can this still work?
We’ll help you focus on the most commercially valuable opportunities first. Whether that’s optimising a few key pages or building a small but mighty content library, we’ll make sure every word earns its keep.
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How do you create content that drives traffic to both our website and physical stores?
We focus on local search intent and geo-targeted content that not only ranks well but also guides customers toward in-store experiences. For multi-location brands, this means optimising location pages, leveraging customer reviews, and creating content that aligns with Local SEO and regional demand.
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How do you handle compliance-heavy content for enterprises?
If you don’t have brand guidelines already, we collaborate with you to create them. This ensures accurate product descriptions and brand-safe messaging while streamlining the approval process. This is part of our approach to Enterprise SEO, designed to reduce revision loops and protect your brand’s reputation.
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How do you balance product storytelling with design and UX for e-commerce?
Good copy should never fight with good design. We can align our work with your designers and developers to create content that’s rich in detail, search-friendly, and visually seamless within your CMS. Because if copy breaks the design, no one wins.
Loop us in early for a successful website migration
We’ll set you up for growth on your new platform