Will your new website be an upgrade or cost you in lost traffic and revenue?
We'll guide your migration from start to finish, protecting your rankings, traffic and revenue every step of the way.
Lagging behind in Search? Talk to David.
A website migration can make or break years of SEO progress
A new website should be a launchpad for growth. But without a tight SEO strategy and solid plan in place, launch day often brings unwelcome surprises like plunging traffic, broken pages, and tanked visibility.Our job is to eliminate that risk. We bake SEO directly into your migration blueprint, protecting the equity you’ve already built while setting up your new site to outperform the old one.
Talk to our team today to learn how we can protect your investment before, during, and after launch.
New Zealand's first and only Semrush Enterprise partner
Giving Kiwi organisations direct access to enterprise-grade search and AI intelligence, backed by local experts.
High stakes demand a proven process. Get your new site right the first time.
Expert guidance at every stage of your site migration
A successful migration requires close collaboration between SEO, development, design, and marketing teams.
We work alongside your internal stakeholders and external partners to identify risks early, support critical decisions, and ensure your new website launches without compromising the visibility you've worked hard to build.
Protect your investment before launch
You spent years building your rankings and organic visibility. Before launch, we’ll identify risks, map URLs and redirects, review content, and provide clear recommendations to ensure nothing valuable gets left behind.
Minimise traffic loss during the critical transition
The launch window is where rankings and traffic are most vulnerable. We’ll be on standby, running tests, fixing any issues on the spot, and making sure your site’s being indexed properly.
Prepare for launch on your new platform
A successful migration creates a stronger foundation for future growth. Post-launch, we’ll continue to monitor performance, resolve any lingering issues, and help ensure your new site is positioned to scale.
Supporting successful site migrations for New Zealand brands
You don’t have to lose your hard-earned rankings just because you're changing platforms. We’ve helped established New Zealand brands safely transition their websites while protecting and actually growing their organic visibility.
Case study: Protecting and growing search value for dbsorb
Our work with dbsorb shows what happens when you bring in dedicated SEO support before pulling the trigger on a new site.
We provided strategic guidance during their transition from WordPress to Shopify, ensuring their search authority moved seamlessly to the new platform without the typical post-launch dip.
Key wins:
✓ Organic traffic increased by 14% year-on-year, comparing 1 October to now against the same period in 2024.
✓ Strong ranking gains across almost every priority keyword
✓ No major visibility losses after the site migration
‘Our website plays a critical role in helping designers and architects discover our acoustic solutions and connect with our team. Working with authentic digital has equipped us with the tools to grow with confidence and establish a strong foundation for sustained organic growth.’
Choose the migration support that suits your business
Every website move is different, so we keep our support flexible to match exactly what your team needs
Fixed scope migrations project
Have a one-off site migration coming up?
We’ll build a fixed-scope project tailored entirely to your timeline and platform. We handle the pre-launch audits, mapping, and post-launch checks to ensure you launch safely without losing your hard-earned traffic.
Integrated SEO programme support
You can also add migration support to your existing SEO programme if that suits your ongoing strategy. We’ll roll the migration planning and guardrails into your current monthly scope, making sure your platform transition aligns perfectly with your long-term organic growth goals.
Meet our site migration experts
Our experienced team has delivered successful migrations where their input prevented major losses. We present our work in practical, actionable ways to educate (not baffle) your team so they can make informed decisions.
Answering your questions about site migrations
What is involved in a site migration?
An SEO site migration involves much more than simply moving your website to a new platform. The goal is to protect your rankings, traffic, and authority while ensuring search engines can properly understand and index the new site.
This typically includes SEO audits, URL mapping and redirects, technical reviews, launch monitoring, and post-migration checks.
How much does it cost to migrate a website?
The cost of a website migration usually depends on factors such as site size, platform complexity, and the level of SEO support required.
At authentic, our fixed-scope SEO migration projects start from $1,500 with pricing tailored to the scope of your migration.
What website platforms do you support?
We support migrations across most major website and ecommerce platforms, including Shopify, WordPress, and Webflow. Just tell us what you're moving from and to, and we'll tailor our migration support to suit your platform, goals, and technical requirements.
What are the risks of migrating my site?
The biggest risk is losing SEO rankings and organic traffic due to issues like broken redirects, missing content, or indexing problems. The good news is this can be well managed with the right strategy in place. Our SEO specialists work with your development team before, during, and after launch to minimise risk and protect your search visibility.
How do I know when it’s right to migrate my site?
It may be time to migrate if your current platform is difficult to maintain, limiting growth, lacking functionality, or no longer meeting your business needs. The earlier SEO support is involved in the process, the smoother the migration is likely to be.
If we’re not a fit, we’ll recommend someone we trust to deliver what you need.