Grow sales and revenue with e-commerce SEO
Lagging behind in Search? Talk to David.
Is your store reaching customers ready to buy?
Even great products can struggle to get found online.
This is exactly why e-commerce SEO is so important to your wider digital marketing strategy. It's what connects your inventory to the people actively looking to buy, ensuring your store gets found without you having to buy your way to the top of every search.
Using customer behaviour data, platform-specific tactics, technical fixes, and strategic content, we’ll help your site occupy the prime shelf space where customers are looking: on Google, Maps, and emerging AI search tools.
Contact our team today for a no-obligation chat about your ecommerce SEO opportunities.
Strong E-Commerce SEO creates lasting business value
Turning online visibility into reliable revenue
We understand the real challenges NZ and Australian e-commerce businesses face: margins, shipping complexities, and the pressure to grow in a crowded market.
Our ecommerce SEO strategies focus on attracting the right customers, increasing profitable sales, and creating sustainable growth by improving the areas that have the greatest impact on revenue.
Prioritise the products that drive the greatest return
Instead of just looking at which keywords have search volume, we analyse which products actually sell, what has the best margins after shipping, and where you're missing out on easy wins. We can also monitor relevant AI search results to see where your brand is being overlooked or misrepresented and help you act on it with AI Optimisation.
Create content that converts customers
From product descriptions and category pages to buying guides and FAQs, we create content that helps customers make confident purchasing decisions. Every page is designed to improve search visibility, answer common questions, and increase conversions.
Improve performance online and in-store
We optimise the technical foundations of your ecommerce store to improve speed, crawlability, and user experience across platforms like Shopify, WooCommerce, and BigCommerce. For retailers with physical locations, we also implement Local SEO strategies that drive both online sales and in-store visits.
Helping New Zealand retailers increase sales through search
Traffic doesn't mean much if it isn't moving product. Our work with ecommerce brands across New Zealand has shown the value of investing in SEO that attracts ready-to-buy customers and turns organic search into a scalable revenue channel.
Case study: Tripling organic growth for Storm Rides
Since partnering with Storm Rides, we've helped grow their organic search presence through a combination of technical SEO, content strategy, and ongoing optimisation. The result has been sustained growth in both visibility and online sales.
Key wins:
✓ Organic ecommerce traffic more than tripled over two years
✓ Ecommerce revenue increased by more than 500%
✓ Over 200 valuable keywords ranking on Page 1 of Google
✓ More than 150 keywords ranking in the Top 3 positions
"Our e-commerce traffic has more than tripled and revenue is up more than 500% in 2 years. So, we are not just getting more people, we are getting the right people."
Andrew Altmann, Owner, Storm Rides
Flexible SEO programmes tailored to your business
Whether you're just starting out or ready to scale, our SEO programmes are designed to steadily grow your online visibility and revenue. We'll set realistic, measurable goals based on your budget and the opportunities that will have the biggest impact on your store.
Monthly SEO programmes from $1,995/month
Fixed-scope SEO projects from $1,500
Meet our e-commerce experts
You'll find genuine practitioners here, people who come to work every day to do e-commerce SEO properly within your budget.
Sometimes that means having hard conversations about priorities or timelines. We'd rather be honest than promise quick wins that won't last.
“As someone who has ownership in an e-commerce company, I experience first-hand how important it is to know that your marketing budget is in safe hands. That’s why we put senior practitioners on the tools - people who understand (and care about) how SEO impacts revenue, AOV, profit… real business outcomes.” - David Cranwell, fractional Principal Consultant
Answering your questions about e-commerce SEO
What is SEO for ecommerce?
SEO for e-commerce is the process of getting your online store in front of people who are ready to buy. This typically involves fixing your site’s technical structure, tweaking product pages, and creating helpful content, ecommerce SEO drives targeted traffic that actually turns into sales.
How do you create content that drives traffic to both our website and physical stores?
We focus on local search intent and geo-targeted content that not only ranks well but also guides customers toward in-store experiences. For multi-location brands, this means optimising location pages, leveraging customer reviews, and creating content that aligns with Local SEO and regional demand.
How do you balance product storytelling with design and UX for e-commerce?
Good copy should never fight with good design. We can align our work with your designers and developers to create content that’s rich in detail, search-friendly, and visually seamless within your CMS. Because if copy breaks the design, no one wins.
What is the difference between e-commerce SEO and traditional SEO?
Traditional SEO usually drives people to information and services, while ecommerce SEO drives people to products. It shifts the focus toward managing complex site structures, optimising category filters, and setting up product data so search engines can see exactly what you have in stock - with the goal to drive more sales.
Can you help if we've recently migrated or redesigned our ecommerce site?
Absolutely. Site migrations can have a major impact on organic performance if not managed correctly. We help ecommerce businesses protect rankings, preserve search equity, and identify opportunities for growth before, during, and after a migration
If we’re not a fit, we’ll recommend someone we trust to deliver what you need.