Dulux

Dulux has been part of the New Zealand paint and coatings manufacturing industry since 1939 and is the largest manufacturer of paint products in Australia. As a well-known brand in both Australia and New Zealand, Dulux aims to maintain their position as leading manufacturers amongst a constantly evolving industry.

authentic digital has been working with Dulux since March 2020, providing Google Ads and SEO support.

We work as an extension of Dulux’s internal marketing team, supporting their annual campaigns and consulting on SEO and content.

We’re proud of our successful collaborative relationship with Dulux. Lucy Carthew at Dulux has rated our expertise five out of five stars, and the overall collaborative experience four out of five stars, saying: The communication is really good … Like mates working together.

Project Summary

Our partnership with Dulux began in Q1 2020, when Dulux was referred to us by a trusted partner. Dulux were looking for support with both Google Ads and technical support in reviewing and upgrading their website.

Over time, continued success has seen this relationship evolve into a collaborative consulting partnership that encompasses technical SEO, content consulting and social media advertising on top of Google Ads.

Main Objectives

Our work with Dulux to date has focused on a few key objectives:

1. Drive awareness of major promotions, such as the Dulux colour forecast and new product launches.
2. Provide technical support to successfully migrate the Dulux website to a new platform and design.
3. Support the broader marketing program with campaign-based social and Google advertising.

Strategy

authentic digital is proud to work as Dulux’s external search team. We function as an extension of Dulux’s in-house marketing team, bringing search and paid ad capabilities to their marketing program.

Working with different team heads, we are briefed on unique campaigns and objectives and happily consult on and execute strategies to improve performance across search and social.

We are pleased to see the successful launch of their new websites in Australia and New Zealand, which launched in Q4 2021 and were supported by our technical team. Our ongoing work in paid media has seen year-on-year success in Dulux’s core colours of New Zealand campaign, annual colour forecast campaign, and in new product launches such as their first Ultra Low Chemical Emissions* paint, the Dulux UltraAir range.

Results

• ‍55% Increase in organic traffic‍
• 183.45% Increase in organic traffic revenue‍
• #1 Rank in SERP For top industry-related keywords