Grow sales and revenue with e-commerce SEO
Relying too much on paid ads to sell products? Talk to David.
Our e-commerce SEO service turns online visibility into reliable revenue
We help your store occupy the prime shelf space where customers are looking – on Google, Maps, and emerging AI search tools.
Using customer behaviour data, platform-specific tactics, technical fixes, and strategic content, we’ll uplift your website to be more visible and useful to shoppers.
We understand the real challenges NZ and Australian e-commerce businesses face — margins, shipping complexities, and the pressure to grow sustainably in a competitive market.
Our approach reflects this understanding:
We prioritise recommendations to fix what's broken and build what's missing, making your store faster, more visible, and easier for customers to buy.
Landing pages and articles that rank but also keep users engaged and moving towards purchase without leaving your site to ask Google.
Focus on your most profitable products and realistic shipping economics, not just ranking for generic keywords.
See improvements in the metrics that truly matter — from conversion rate and AOV to sales by product or channel.
Why online stores need e-commerce SEO
More buyers purchasing your products.
Content that upsells and cross-sells.
Faster site speed, better UX, and persuasive copy.
Valuable content that brings people back.
Sustainable traffic that doesn’t rely on constant ad spend.
E-commerce SEO is about increasing revenue from clicks you don’t have to pay for. It lifts the KPIs you track every day and makes your paid campaigns work smarter and harder.
With the right partner, SEO helps you:
Grow sales without scaling ad spend
Improve margins by focusing on your most profitable products
Turn traffic into buyers with better content and site performance
Make smarter ad decisions using search data
🪄The magic happens when you combine SEO with Paid Search (we do both).
What to expect from your e-commerce SEO retainer
Your monthly SEO retainer includes practical work that directly impacts your online store's performance:
Finding your most profitable opportunities
Instead of just “which keywords have search volume,” we look at which products actually sell, what has the best margins after shipping, and where you're missing out on easy wins. We can also monitor relevant AI search results to see where your brand is being overlooked or misrepresented — and help you act on it with AI Optimisation.
Making your store perform better technically
Every platform (Shopify, WooCommerce, Bigcommerce, and others) has its quirks. We help implement the right technical fixes for your specific setup, making your store faster, more visible to search engines, and easier for customers to buy from.
Creating content that nurtures and sells
We help craft and optimise product descriptions, category pages, and supporting content that rank well and convince customers to buy. This includes clear product information, buying guides, and FAQs that address customer hesitations and highlight your benefits.
Connecting online visibility with in-store visits
For retailers with physical locations, we use Local SEO tactics to ensure customers find you. Whether they're searching for products online or looking for nearby stores to visit — we’re focused on maximising both website sales and foot traffic.
Been burned by an SEO agency in the past? We do e-commerce SEO differently.
Every dollar you invest is tracked in our Master Sheet, showing exactly what we're working on and why.
You'll find genuine practitioners here – people who come to work every day to do SEO properly within your budget.
Sometimes that means having hard conversations about priorities or timelines.
We'd rather be honest than promise quick wins that won't last.
David Cranwell – General Manager
“As someone who has ownership in an e-commerce company, I experience first-hand how important it is to know that your marketing budget is in safe hands. That’s why we put senior practitioners on the tools — people who understand (and care about) how SEO impacts revenue, AOV, profit… real business outcomes.”
What to expect from copywriting within your SEO retainer
Our copywriting service is included as part of your SEO Program.
We’ll tailor your content plan to your budget and needs. After the first month, we’ll start building an effective content strategy by:
We dig into audience and community research, your sales conversations, and competitor gaps to surface the highest-impact topics.
Aligning your sitemap to the buyer journey
From core landing pages to helpful blog posts, we ensure your site has the right content to meet users wherever they are in the funnel. We figure out what’s missing or needs uplifting, then create a prioritised content plan including optimisations, landing pages, and articles.
Conducting expert and customer interviews
We can interview your team for insights that add credibility and depth, making your content more authoritative and link-worthy.
Writing for clarity, action, and visibility
Every page we write is crafted to engage humans and perform in search — with clear structure, scannable UX, and brand-compliant language.
Been burned by an agency in the past?
Many SEO agencies treat copywriting like an assembly line: generate with AI, stuff some keywords in, and call it a day. That’s not us.
With authentic, you’ll work with our Content Manager, a senior SEO copywriter with a battle-tested approach.
We focus your budget where it matters, often building a leaner, smarter sitemap instead of endless top-funnel fluff.
You’ll see exactly what we’re working on, what it’s expected to achieve, and how it fits into your broader SEO goals.
Answering your questions about E-Commerce SEO
What makes your copywriting agency different from hiring a freelancer or using a content mill?
The main difference is that our copywriting service is plugged into your SEO Program. If you hire a freelancer, you usually have to come up with the topic, create a brief, edit the content, and publish. This might work for you if you have those processes nailed down, but we find that most businesses struggle to manage this at scale. With authentic, we can handle the content operation (including publishing and ongoing optimisation) for you.
How do you come up with topics that actually matter?
By combining in-depth keyword research with valuable customer insights, we identify topics that not only meet immediate search demand but will continue to generate organic traffic over time. This involves tapping into customer feedback, sales conversations, and competitor analysis to uncover content gaps and opportunities. Our approach ensures that each piece of content contributes to long-term SEO success, building momentum and compounding results for months and even years to come.
Do you write with AI search in mind?
Absolutely. We optimise for humans first, but structure content in a way that’s easy for LLMs like AI Overviews and ChatGPT to parse, quote, and cite — which can increase visibility in AI search, but also make your content easier for people to read.
We’ve already written a lot of content. Can you optimise it?
Yes – we often start by auditing your existing sitemap to identify what’s working, what’s missing, and what needs rewriting or refreshing. Often, the biggest wins come from optimising what you already have.
We’ve got a tight budget. Can this still work?
We’ll help you focus on the most commercially valuable opportunities first. Whether that’s optimising a few key pages or building a small but mighty content library, we’ll make sure every word earns its keep.
How do you create content that drives traffic to both our website and physical stores?
We focus on local search intent and geo-targeted content that not only ranks well but also guides customers toward in-store experiences. For multi-location brands, this means optimising location pages, leveraging customer reviews, and creating content that aligns with Local SEO and regional demand.
How do you handle compliance-heavy content for enterprises?
If you don’t have brand guidelines already, we collaborate with you to create them. This ensures accurate product descriptions and brand-safe messaging while streamlining the approval process. This is part of our approach to Enterprise SEO, designed to reduce revision loops and protect your brand’s reputation.
How do you balance product storytelling with design and UX for e-commerce?
Good copy should never fight with good design. We can align our work with your designers and developers to create content that’s rich in detail, search-friendly, and visually seamless within your CMS. Because if copy breaks the design, no one wins.
Ready to build a reliable revenue source with SEO?