SEO copywriting that resonates with humans and performs in search
Access our Search expertise as a content plan with briefs you can produce in-house, using your contractors, or with AI.
Sick of lifeless SEO content? So are your customers. Let’s fix it.
Content that answers customer questions and trains AI search tools to recommend your brand
We write search-optimised landing pages and articles that answer real buyer questions, strengthen brand authority, and drive action — without bloating your site or burning your budget.Produced as part of your SEO program, content combines voice-of-customer insights, expert interviews, and proven optimisation tactics for humans, search engines, and AI chatbots like ChatGPT.
Most SEO content is a sea of sameness — especially with AI making production cheaper.
The brands winning in search invest in content that cuts through the noise.
Our approach goes beyond ticking SEO boxes; it’s about adding real value by understanding search intent and how AI chatbots surface expert-driven information.
Here's how we create content that ranks, resonates, and keeps your brand front of mind:
Clear steps between SEO activities and commercial goals.
Meticulous optimisations for smooth experiences.
We work with your team to align SEO with sales and brand.
Search and expert-led content to boost authority and conversions.
Contextual reporting with dashboards you can actually read.
You’ll work directly with our Content Manager.
They partner with your SEO Manager to evaluate topics, analyse the competitive landscape, and identify where your brand can stand out — not just show up.
Why content without purpose falls flat
“Blogging for keywords forever” is out. Smart, search-informed content strategy is in.
With our help, you’ll:
❌ Stop writing content your audience doesn't need or read
✅ Cover real buyer questions with quick, authoritative answers
💵 Reduce wasted spend on low-impact content
🧠 Build trust and visibility across organic and AI search
We treat your website as a strategic sitemap, not an infinite publishing platform.
That means identifying and creating the minimum effective content to support the customer journey from search to conversion page.
What to expect from copywriting within your SEO retainer
Our copywriting service is included as part of your SEO Program.
We’ll tailor your content plan to your budget and needs. After the first month, we’ll start building an effective content strategy by:
Finding the topics your customers care about
We dig into audience and community research, your sales conversations, and competitor gaps to surface the highest-impact topics.
Aligning your sitemap to the buyer journey
From core landing pages to helpful blog posts, we ensure your site has the right content to meet users wherever they are in the funnel. We figure out what’s missing or needs uplifting, then create a prioritised content plan including optimisations, landing pages, and articles.
Conducting expert and customer interviews
We can interview your team for insights that add credibility and depth, making your content more authoritative and link-worthy.
Writing for clarity, action, and visibility
Every page we write is crafted to engage humans and perform in search — with clear structure, scannable UX, and brand-compliant language.
Been burned by an agency in the past?
Many SEO agencies treat copywriting like an assembly line: generate with AI, stuff some keywords in, and call it a day. That’s not us.
With authentic, you’ll work with our Content Manager, a senior SEO copywriter with a battle-tested approach.
We focus your budget where it matters, often building a leaner, smarter sitemap instead of endless top-funnel fluff.
You’ll see exactly what we’re working on, what it’s expected to achieve, and how it fits into your broader SEO goals.
Answering your questions about our SEO copywriting service
What makes your copywriting agency different from hiring a freelancer or using a content mill?
The main difference is that our copywriting service is plugged into your SEO Program. If you hire a freelancer, you usually have to come up with the topic, create a brief, edit the content, and publish. This might work for you if you have those processes nailed down, but we find that most businesses struggle to manage this at scale. With authentic, we can handle the content operation (including publishing and ongoing optimisation) for you.
How do you come up with topics that actually matter?
By combining in-depth keyword research with valuable customer insights, we identify topics that not only meet immediate search demand but will continue to generate organic traffic over time. This involves tapping into customer feedback, sales conversations, and competitor analysis to uncover content gaps and opportunities. Our approach ensures that each piece of content contributes to long-term SEO success, building momentum and compounding results for months and even years to come.
Do you write with AI search in mind?
Absolutely. We optimise for humans first, but structure content in a way that’s easy for LLMs like AI Overviews and ChatGPT to parse, quote, and cite — which can increase visibility in AI search, but also make your content easier for people to read.
We’ve already written a lot of content. Can you optimise it?
Yes – we often start by auditing your existing sitemap to identify what’s working, what’s missing, and what needs rewriting or refreshing. Often, the biggest wins come from optimising what you already have.
We’ve got a tight budget. Can this still work?
We’ll help you focus on the most commercially valuable opportunities first. Whether that’s optimising a few key pages or building a small but mighty content library, we’ll make sure every word earns its keep.
How do you create content that drives traffic to both our website and physical stores?
We focus on local search intent and geo-targeted content that not only ranks well but also guides customers toward in-store experiences. For multi-location brands, this means optimising location pages, leveraging customer reviews, and creating content that aligns with Local SEO and regional demand.
How do you handle compliance-heavy content for enterprises?
If you don’t have brand guidelines already, we collaborate with you to create them. This ensures accurate product descriptions and brand-safe messaging while streamlining the approval process. This is part of our approach to Enterprise SEO, designed to reduce revision loops and protect your brand’s reputation.
How do you balance product storytelling with design and UX for e-commerce?
Good copy should never fight with good design. We can align our work with your designers and developers to create content that’s rich in detail, search-friendly, and visually seamless within your CMS. Because if copy breaks the design, no one wins.
Clients come to us when growth from Search is not optional.