Our website plays a critical role in helping designers and architects discover our acoustic solutions and connect with our team. Working with authentic digital has equipped us with the tools to grow with confidence and establish a strong foundation for sustained organic growth.

Natsune Suzuki
Marketing dbsorb

A seamless site migration for dbsorb Acoustic Solutions, and a 14% lift in organic growth

When dbsorb Acoustic Solutions decided it was time to replatform their website, they were preparing for a significant technical change. While a new site offered the opportunity to improve user experience and flexibility, it also required careful planning to ensure existing search visibility and keyword rankings were carried through successfully.

Natsune Suzuki, Marketing Lead at dbsorb, needed to connect with architects and designers. There was a real risk that changing website platforms could damage their visibility in search and AI chat bots.  

To support the site migration, dbsorb engaged authentic digital to develop a strategy that would safeguard existing organic performance while supporting long-term growth.

Project overview

• authentic digital provided SEO support for the website migration from Wordpress to Shopify
• Natsune, the Marketing lead at dbsorb, recognised key risks of website migration and highlighted priorities to grow visibility and enquiries from architects and designers
• Authentic digital assisted with a smooth website migration and replatform, establishing a strong technical foundation for future growth
• Since the migration, dbsorb’s total monthly traffic has increased 120%

The goal: migrate safely, then grow

The immediate priority for dbsorb was a smooth transition to a new platform with their website migration. Our team understood that poorly managed migrations without SEO consultation often result in lost rankings, traffic drops, and months of recovery.

As a specialist acoustic design consultancy supporting projects across a range of commercial environments, dbsorb depends on being visible at key moments in the research process, making the protection of search performance a critical consideration during the replatform.

Our goal was to act as a trusted SEO partner throughout the process, providing clear, evidence-based guidance to protect existing performance at launch and make sure the new site was positioned to grow over time. That started with understanding what needed to be protected, where the opportunities sat, and how decisions made during the migration would shape performance well beyond launch.

Our approach: SEO-led migration + growth roadmap

We approached dbsorb’s site migration as a strategic exercise. The aim was to protect performance first, then build for growth. This meant grounding every technical decision in search behaviour, commercial priorities, and future growth opportunities:

• Early technical audits to identify potential migration risks.
• Keyword and URL mapping to preserve existing equity.
• Keyword research and gap analysis to identify new opportunities and inform content priorities.
• Close collaboration with the build team to ensure SEO requirements were implemented correctly.
• Pre- and post-launch monitoring to catch and resolve issues quickly.

Once the site was live and stable, we used the migration as a foundation for stronger rankings, better content alignment, and clearer search intent coverage.

Strategy sessions that sparked lightbulb moments

These principles came to life through regular strategy sessions, which became an important part of how the work progressed. Our meetings with dbsorb often sparked “lightbulb moments” for the team, with ideas being noted and discussed as it became clear how our research would translate into meaningful improvements across the site. 

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Rather than focusing solely on outputs, these conversations helped clarify priorities, align decisions, and give the team confidence in the actions they were taking. It was a truly collaborative process, grounded in shared understanding and a focus on long-term performance.  

The results

Because the migration was guided by ongoing strategy rather than a one-off technical task, dbsorb was able to protect visibility at launch and improve performance over time.

• Organic traffic increased by 14% year-on-year, comparing 1 October to now against the same period in 2024.

• Strong ranking gains across almost every priority keyword related to acoustic solutions following the migration.
• The site migration was completed without major visibility losses, protecting core performance through launch.
• dbsorb now has a clear runway for continued SEO growth, supported by ongoing strategy sessions and a post-migration roadmap.
  

The best is yet to come for dbsorb acoustic solutions

With the new site firmly established and organic performance trending upward, dbsorb is now in a strong position to keep building. The team is focused on continuing to build momentum while expanding the reach of its work. 

At the heart of dbsorb’s mission is a commitment to bringing calm, comfort, and clarity to commercial spaces through thoughtful acoustic design. As international creatives based in Auckland, they combine global perspective with local insight to create environments that support the people who use them.

authentic is proud to work with a company like dbsorb - one with a strong vision, a distinctive point of view, and an ambition to grow its impact.

The focus moving forward is on:

• Expanding keyword coverage in high-value areas.
• Strengthening content to better match search intent.
• Continuing to refine technical performance as the site evolves.

Planning a site migration? 

We love working with clients like dbsorb acoustic solutions who value thoughtful strategy, collaboration, and long-term performance.

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If you’re planning a website migration to Shopify, Webflow, or another platform, or thinking about how to grow organic performance after one, we can help you get it right.

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Talk to us about your SEO project today.

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