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Ecommerce, also known as electronic commerce refers to the buying and selling of goods or services online. It is often referred to as the sale of physical products online. It can also describe any kind of commercial transaction that occurs over the internet. Ecommerce refers specifically to the transaction of goods and services. An eCommerce site is powerful as it makes products easier to discover and purchase online. Whether you’re starting your own business, want to grow your customers, or want to create a side hustle, an eCommerce site is the way to go. If you’ve got an eCommerce site then you need to know about eCommerce SEO.
Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines. This is what makes your online store more visible in search engine results such as Google. So when a potential customer searches for products, eCommerce SEO is important to help you rank highly as possible in search results. The higher you rank, the more traffic your site will get which means higher revenue.
SEO plays an important role when it comes to eCommerce businesses. This is because online businesses rely on their ability to attract new customers onto their site. Traffic from organic search is essential to increase traffic onto your site and in turn increase revenue. SEO helps drive brand awareness and reputation. If your site appears at the top of Google search results potential customers will trust and value it. Which means they would be more likely to buy from it. It will also attract new customers who may not have heard of your brand before.
SEO also helps understand potential customers. Keyword data provides a window into shoppers’ desires. This is used to optimise your site’s usability and potential. Sites that fill that desire quickly are more likely to make the sale. SEO is an investment in long-term performance. Unlike advertising, its value does not stop when the campaign ends. Ecommerce SEO involves everything from optimizing your headlines, product descriptions, metadata, internal link structure to user experience. When selling online, each product you sell should have a page that’s dedicated to it and designed to draw traffic from search engines. Therefore, Ecommerce SEO helps you reach an audience without paying for ads.
What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.
If your website doesn’t appear in the SERPs, you lose critical access to qualified and interested eCommerce customers. Your products might have a space on the web, but are they findable?
That’s where eCommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.
If you only optimize your website for people, you do your company a disservice. SEO for eCommerce stores addresses the first hurdle to acquiring new customers: getting people to your site!
What is Shopify SEO?
Shopify is a user-friendly platform to build your eCommerce business. It is one of the most popular eCommerce solutions, with over a million active users. You can use it to sell physical or digital products. The site offers a range of themes that you can customise to create your own brand online. It’s easy to use for those without coding knowledge or design skills. Shopify runs on its own servers which means you don’t need to buy web hosting or install any additional software.
Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect URLs, it can also create SEO issues such as duplicate content. It’s one thing to create an awesome site-it’s a whole different thing to attract organic site traffic through SEO.
You need to think about SEO differently where eCommerce is concerned. Although the fundamentals are the same, getting a page to rank well is different from getting a product to rank well. Shopify structures its SEO around this fact, which makes it terrific for that purpose. Shopify has strong SEO functionality and anything Shopify doesn’t provide themselves can be found in the app store. The interface is user-friendly and provides everything your site needs to compete in search. Shopify comes with an SEO-ready site structure.
What is Bigcommerce SEO?
Disadvantages of using Bigcommerce from an SEO Perspective
Managing Redirects for SEO
Bigcommerce creates an automated sitemap for your website which is pretty cool but the sitemap is limited to 50,000 URLs. Actually, even Google only accepts 50,000 URLs in a sitemap. Bigcommerce doesn’t have the ability to modify sitemap URL or create custom sitemaps. If you have over 50,000 products on your Bigcommerce website you will definitely lose out. Having 1000s of URLs on your sitemap can slow it down which is not desirable.
Not having the option to customise your sitemap is a big flaw with BIgcommerce’s SEO functionalities.
Note: We do have a solution for this specific sitemap issue with Bigcommerce and have provided a workaround for other eCommerce stores. Get in touch for more info.
What is WooCommerce?
Is WordPress a good choice for an eCommerce store?
When you start an online store with WooCommerce, it is up to you to add things like themes, products, descriptions, images, and other content to your store. You’re responsible for optimizing all additional content that you add.
What insights can I gain with eCommerce tracking?
Whether marketing is working
Individual Product Performance
1. How to handle deleted products on e-commerce sites?
authentic digital recommend you clearly ‘noindex’ the page and provide internal links leading to similar products or a relevant category. This is proven to improve conversion rate and doesn’t affect your website crawl budget.
2. Which platform do you recommend for an eCommerce store?
3. Do I need multiple sitemaps for my eCommerce store?
The main reason why authentic digital recommend multiple sitemaps is that sitemaps are efficient in classifying and categorising content on the website. Submitting individual sitemaps for products, collections, and so on would make it easier to debug faulty URLs on search console. Another advantage is if you decide to use manually created sitemaps having individual sitemaps can make it easier. For example, when a new product is added or deleted you would only have to edit that particular sitemap.
4. Unique description for each product?
5. Should I run Google shopping or Facebook ads?
6. Setting up a Google merchant centre feed for free organic shopping ads
Listings for participating retailers are eligible to appear in these results at no cost to them. For shoppers, it means more products from more stores, discoverable through the Shopping tab. For businesses, this means you can make your products discoverable in free listings by opting your existing product feeds into the surfaces across Google program. For new users of Merchant Center who are interested in joining this program, you can opt into surfaces across Google during the Merchant Center sign up process and start creating your product feed.
"David and the team at authentic digital really helped our marketing team come up to speed with the mechanics and business opportunities behind SEO, SEM, and social networks. I have no hesitation recommending authentic digital to any company needing to know more about this "new" medium."
Group Marketing Manager Sony Professional Solutions ANZ
"We've worked with authentic digital for over 5 years collaborating with various clients and projects. They work with integrity and get great results for their clients."
Absolute Analytics Manager
"authentic digital has been running targeted Google Ads campaigns for AA Home since August 2021 and in our first three months of partnership, have achieved a "huge improvement" in AA Home's advertising campaign success. authentic digital are very technically sound, so I know they know what they're doing. I appreciate the easy language and good communication that authentic digital provides."
AA Home Marketing Manager
"The best feature we've experienced has been authentic digital's expansive and detailed knowledge of best practices among the New Zealand search landscape. With their help, we've implemented recommended best practices and organically improved our website's page rankings."
Laminex Digital Marketing Manager
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