Get a free Google Ads audit
Are your Google Ads actually hitting the mark? Get a clear, jargon-free audit of your account to see what’s working, what’s wasting your budget, and how to get a stronger ROI.
Fill in the form to get started
90% of the Google Ads accounts we audit are actively wasting 10% to 20% of their ad spend. Fill in your details, and we’ll show you exactly where you’re burning cash.
You’ll walk away with a clear list of improvements you can make right away, or we can handle the hard work for you, with monthly ads management starting from $995.
Get some honest answers about your ad spend
It’s hard to fix a problem when you aren't 100% sure where the leak is. Understanding the factors behind poor performance is the first step to turning things around and getting better results from your campaigns.
A Google Ads audit is essentially a thorough check-up of how your ads are really doing. We check the keywords you’re bidding on, the ads people are seeing, and if the tracking is set up correctly so you actually know where your leads are coming from.
If you’re running ads yourself but not seeing the returns you hoped for, or you’re questioning the results your agency is delivering, an audit will give you the clarity you need.
Spending more but getting less?
Unsure about scaling up?
Tired of fighting the Google dashboard?
Getting leads, but not the right ones?
What your Google Ads audit will look at
✓ Your account set up: Checking your campaign structure, bidding, and core settings to make sure your budget isn’t being wasted behind the scenes.
✓ Where your ads are showing up: Checking your locations and audiences to ensure you aren't paying for clicks from the wrong places.
✓ What people are searching: Finding the "junk" search terms eating your budget and identifying the winners you're missing.
✓ What your ads actually say: Reviewing your ad copy to make sure it’s attracting genuine customers.
✓ Your tracking: Verifying your leads and sales are being recorded correctly so you aren't flying blind.
✓ A no-nonsense action plan: A simple, prioritised list of exactly what to fix first to get your budget working harder.
Recognised by Google
We’re proud to be a Google Premier Partner in 12 of the last 15 years
Recognised in the top 3% of agencies for delivering exceptional results and expertise in Google Ads.
Let's turn insights into action
If your Google Ads audit reveals wasted spend or missed opportunities, every day you wait is money left on the table.
Our Google Ads consultants are senior specialists with years of experience turning underperforming accounts around. We'll implement the changes that matter most and manage your campaigns on an ongoing basis to help you generate better results from your ad spend.
Meet out Google Ads team
If your Google Ads audit reveals wasted spend or missed opportunities, it might be time for a new approach.
We can give you a fresh perspective on how to run ads effectively. Our Google Ads consultants are senior specialists with years of experience turning underperforming accounts around.
Ashleigh has a wealth of experience and expertise in Digital Marketing, having worked across various industries for over eight years, consistently delivering high-performing campaigns for clients.
When she is not working, you may find her at the beach or hiking some local hidden gem with her family.
Just over 17 years ago, Tamanna became the inaugural employee of Google New Zealand. She honed her skills through frequent visits to Australia and Google Headquarters. An avid proponent of AI-powered tools, Tamanna was among the few to test PMAX during its initial stages, mastering its effective utilisation for e-commerce and lead-generation advertising.
Callum has a strong track record in digital strategy and agency leadership, having founded his own agency and led another as GM. Callum brings bold, data-informed strategies and the technical know-how to execute them. He provides a seamless strategic, tactical, and reporting experience across SEO and Paid. Perfect for clients needing a leaner approach.
Alfredo loves playing PC games and if not on the computer, he spends his time with family enjoying NZ’s beautiful outdoors.
Alfredo has a pool of experience in digital marketing which started way back 2008. His expertise ranges from email marketing to SEO, but his true love is PPC management which he now focuses on as one of authentic digital’s PPC Specialists.
Chris is our Polish Ad Wizard. Huddled in Dunedin’s cold, he crafts campaigns that stretch across the planet.
…he finds Dunedin warm.
Stacey studied for a post-graduate diploma in Marketing at Auckland University of Technology. She gained experience in Social Media Marketing and Content Marketing. Stacey is enthusiastic about expanding her knowledge in the SEO field and helping with new client projects.
See what our clients say
"authentic digital has done a great job assisting us with getting our brand out there and getting traffic in. They are experts in SEO and Paid advertising, and their team is knowledgeable, friendly and easy to work with. We highly recommend their services to anyone looking to enhance their online presence."
- Jon Harris, Harper Properties Owner
Harper Properties
"Working with authentic digital has been great. Navigating SEO and AdWords can be time-consuming and working with authentic digital's knowledgeable team is a more efficient way to reach our business goals faster. They're a reliable partner for our business."
– Chelene Fourie, Communications Manager
Property Brokers
See our testimonials and case studies
Trusted by businesses across New Zealand
.png)
Answering your questions about Google Ads audits
How much does a Google Ads audit really cost?
Our Google Ads audits are completely free. However, if you'd like our team to implement the recommendations and actively optimise your campaigns, our ads management pricing starts from $995 a month.
How often should I get my Google Ads account audited?
To keep your Google Ads campaigns on track and make sure your budget isn’t being wasted, we’d recommend getting an audit every three to six months. If you’re spending more or running more complex campaigns, you’ll want to check them more often.
How is Google Ads audit different from ads campaign management?
A Google Ads audit is a free one-off in depth review of your ads performance, while campaign management involves ongoing optimisation and monitoring. In other words, the audit tells you what to fix, while campaign management does the fixing and refining everyday. We can do both of these for you here at authentic.
Can an audit identify why my ads aren’t converting?
Yes, a Google Ads audit reviews your targeting, keywords, ad copy, and landing pages to show where customers drop off and what needs improving. Sometimes the issue is with ad relevance or messaging; other times, it’s a technical or user-experience problem.
How do I know if my Google Ads are performing well?
You’ll know your Google Ads are performing well when they’re driving quality leads or sales at a good cost. Strong CTRs, steady conversions, and a positive return on ad spend are clear signs your campaigns are on track.
Will a Google Ads audit improve my results immediately?
The audit itself won’t improve your results, but implementing its recommendations can lead to fast, measurable improvements. We’d recommend consulting with a Google Ads specialist to discuss your results further and develop a clear action plan to optimise your campaigns for better performance and ROI.
See what’s really driving (or wasting) your ad spend
Stop wasting your ads budget on ineffective campaigns. Catch underlying issues now and uncover where your money is actually going.