Google Ads & Bing

Get in front of motivated customers every day with Google Ads

We’re a Google Partner agency in Auckland, NZ, providing SEM and PPC services to businesses of all sizes. With over 15 years experience, we have a track record of proven results and operate with transparency & integrity.

Full-Service Google Ads & Bing Management

Our Search Engine Marketing (SEM) specialists act as trusted partners to your business. We succeed when you succeed.
We’re committed to providing a complete Google Ads and Bing Ads service that helps you achieve your most crucial business outcomes.
We’ll go above and beyond to understand your business and what makes it unique, then leverage any and all appropriate tactics. Our services are fully scalable, meaning we’ll provide the services you need, and help to identify real opportunities for year-on-year or campaign-based success.

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM), also called Pay-per-click (PPC), is the practice of marketing your business using paid advertisements on search engines such as Google and Bing.
All PPC activity typically uses a bidding system, where advertisers bid on keywords their customers are likely to search, giving them the opportunity to appear before organic results. This increases your business’s visibility, putting your brand before motivated customers who are ready to buy then and there.

What are Google Ads?

Google Ads, formerly Adwords, is Google’s own PPC platform. Through Google Ads, you can bid on keywords for placements on the Google Search Network, as well as non-search websites via the Google Display Network.

What are Bing Ads?

Much like the Google Search Network, Bing ads enable you to bid for placements across search engines. Owned by Microsoft, the Bing ads network includes the Bing, Yahoo! and AOL search engines. Most importantly, the Bing Network is the world’s number two search provider.

Why Your Business Needs Search Engine Marketing

SEM, or PPC, is your answer for quick results.
You most likely already know that you need digital marketing in order to be seen by potential customers. You might also have looked into Search Engine Optimisation (SEO) and understood the excellent long-term benefits of building organic search traffic. So why spend time and money on paid search advertising?
Think of SEO as playing the long game. You’re building search equity over time, creating a foothold in organic search engine results pages.
Meanwhile, SEM can often provide near-immediate results. The idea behind PPC advertising is that, when done correctly, your ads will appear in front of motivated customers who are ready to buy. This differs from SEO, which focuses on answering queries and providing values to customers who are likely to still be higher in the sales funnel.
As a result, when motivated customers see your PPC ads, they’re far more likely to not only click through to your website but to complete a conversion – whether that’s buying your product, booking a demo or making an enquiry.
That means you’re seeing faster conversions and faster, more measurable returns on investment. In fact, Google estimates businesses earn $2 for every $1 spend on Google Ads.
The argument for SEM, especially done in tandem with SEO, is strong for any business looking to compete in the digital space.

Why Google Ads?

Google Ads are the most popular form of PPC advertising on the internet. This is in no small part due to Google’s enormous search market share of 92.6%. The Google name itself is increasingly becoming synonymous with search in households across the world. With so many people using Google, the likelihood that your customers are using Google is greater.
In addition, Google Ads offer a huge range of tools for targeting ads towards qualified customers, while the PPC model ensures you only pay for ads that are actually clicked on.
Furthermore, integration with the Google Display Network makes it easier to leverage campaigns across the entire internet, increasing your reach and helping to build a strong brand name.
Google Ads are highly targeted, customisable, cost-effective and, more importantly, consistently bring motivated customers to your website.
For eCommerce businesses, Google Shopping ads are especially valuable. Ready to learn more? Read our page on Google Shopping advertising.

Why Bing Ads?

With the vast market share of Google, it can be easy to overlook Bing for PPC. However, this is all too common a mistake. Across Bing and Yahoo, Microsoft’s Bing Network has a market share of roughly 4%. That alone means that on an internet of 4.66 billion users, 186 million are using Bing and Yahoo worldwide.
While Google may still hold the greatest reach, Bing Ads offer the second greatest PPC reach, including a great number of unique searchers who might otherwise not see your brand.
Bing Ads also appear in further Microsoft products such as Outlook email inboxes, the Xbox store, Windows app store and on partner websites that use embedded search boxes.
With the growing popularity of voice assistants, it’s also important to note that Apple’s Siri, Amazon’s Alexa and Microsoft’s own Cortana all use Bing for search, rather than Google.
Finally, consider your competition. If your strongest competitor is advertising on Bing and you aren’t, that’s a part of the market you aren’t reaching, and customers you’re missing out on.

Why Choose authentic digital for NZ SEO Services?

authentic digital is an award-winning digital marketing agency with a reputation for integrity and transparency. We specialise in working with highly competitive industries, where digital is critical, and take every step with data-driven purpose.

We Deliver Unrivalled Results

Impressions and clicks look pretty on a page, but they don’t always translate to real business success. We never take a cookie-cutter approach, and we’ll obsess over the finer details to ensure that your PPC investment is seeing a tangible return and great user experience.

We're Premier Google & Bing Partners

We’ve earned our titles as both a Google Partner and a Bing Select Partner. This means we get priority support and access to new product offerings, strategies and insights, allowing us to give you the competitive advantage and keep your digital marketing one step ahead.

We Understand Your Business

You’re the expert in what you do. We’re the experts in digital marketing. That means we know that to really achieve critical business success through digital marketing, we have to understand what you do, what makes you different, and who your customers are. We won’t provide off-the-shelf solutions, but will work to truly understand your business’ environment and develop a unique strategy to surpass your competition.


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