Web Analytics Reporting

Simplifying data to drive better, smarter decisions. We’ll set up your Google Analytics, build custom reports, analyse your data and deliver actionable insights to maximise conversions from your SEO and paid marketing campaigns. 

Why choose authentic digital for web analytics?

Web analytics reporting that’s designed to make your life easier – Expect simplified reports that are customised with KPIs important to you, followed by insights and recommendations that drive better campaign performance. We set up Looker Studio dashboard to help you explore and analyse data from various sources in a user-friendly and intuitive interface.


Our team of data analysts and SEO and SEM specialists have worked with New Zealand and Australian businesses of all sizes, so they have the expertise and experience to help you get the most out of your web analytics data through a game-changing strategy that’s uniquely crafted for your business.

How does web analytics reporting work?

Here’s what you can expect when you choose Authentic Digital for your web analytics reporting:

Google Analytics

If Google Analytics reporting isn’t set up right, your data might be inaccurate and incomplete. Without proper tracking, you can’t accurately measure your performance. We work with experienced Google Analytics implementation partners who can set up your account and configure it to track the metrics and dimensions that are most important to your business. This may include tracking goals, events, e-commerce data, or custom dimensions.


Instead of confusing you with too many numbers and data, you’ll receive a simplified report answering important questions like:


– What’s working well on your website?

– What needs to be tweaked?

– How your website is performing versus the ROI (return on investment) targets we’ve agreed on.

In-depth data analysis:

Our team of data analysts will dive deep into your reports to uncover valuable insights and deliver them with actionable recommendations.

Who uses web analytics reports?

Businesses of all sizes, B2B or B2C, use authentic digital web analytics reports to understand their website performance and track SEO and paid marketing campaigns. For example, if you’re an e-commerce store, we can track how many people are looking at your products, adding them to the cart, bouncing off the site and buying them.

If you’re a B2B business, we can track how many leads are generated from your website and which pages are most effective in converting leads. With these insights, we’ll recommend changes to make on your website to improve conversions and drive better ROI.

What's included in a Google Analytics monthly report?

Your monthly reports from authentic digital will feature specific data exported from Google Analytics that is relevant to your business goals. This may include metrics such as:


– Key performance indicators (KPIs) tailored to your goals and objectives

– Traffic source analysis

– Conversion rate analysis

– Website behaviour analysis

– E-commerce tracking (if applicable)

– Custom recommendations for improvement.

What metrics are used in Google Analytics?

Understanding Google Analytics reports involves analysing various metrics such as:


– Website traffic (sessions, page views)

– User behaviour (bounce rate, session duration)

– Traffic sources (organic search, referral, direct)

– Conversion metrics (goals, e-commerce transactions)


By combining and interpreting these metrics, our data analysts can help you understand your website and campaign performance and make informed decisions to improve them.


Get started by scheduling a 60-minute complimentary consultation via Zoom or in person.

Get Unrivalled Results.

Talk to an expert today about how we can drive your business growth.