Our Big Announcement: Online Asset Partners Rebrands to authentic digital!

It’s official, we have rebranded! Online Asset Partners is now authentic digital, a name that represents everything we stand for as a company.

Since our beginning in 2009, our mission has always been to help businesses grow online through digital marketing, and this new rebrand will only help us achieve that goal faster.

We’ve combined our initials to form a unique logo, kept our recognisable blue, and made everything more vibrant to represent our innovation and fresh beginning.

Be sure to check out our new branding, launched on all our platforms on Monday, the 21st of November!

Why authentic digital?

We embarked on this rebranding strategy to simplify and strengthen our name. The modern term reflects the authentic services that we bring to the table. 

 At authentic digital, we implement a unique but data-driven approach, creating true business success – not just impressions and clicks. 

 In addition, we believe it is essential for companies to be authentic in the way that they market online. 

Here’s what our General Manager, David Cranwell, had to say about the change.

“We felt it was important to develop our brand into something that reflects who we truly are.

Authenticity is critical to our relationship with our clients, our work, and the messaging put to market.

David Cranwell, authentic digital’s General Manager | Connect on LinkedIn

Our services can offer companies like yours leading strategies to help you grow and evolve within the digital marketing space.

Explore our services here.

Pay-Per-Click (PPC)

Search Engine Optimisation (SEO)

Google Shopping

Display & Retargeting 

Conversion Rate Optimisation

Analytics & Tracking

Introducing Our New Logo

We redesigned our logo to reflect our authenticity. Its now a unique symbol formed by combining the  ‘a’ and ‘d’ from our initials.  

We kept our recognisable blue except made it more vibrant to represent our innovation and fresh beginning. 

These changes will be effective on all platforms from Monday, the 21st of November.

Our New Rebranding Has Been Warmly Received So Far

We so far received a lot of positive feedback from our amazing clients on the rebrand.

Here’s one from Close to the Heart, a leading maternity clothing brand in NZ, with whom we had the pleasure of working with for over XX years.

“It feels like authentic digital is really an extension of our own team. The communication is great – they genuinely want to know what we’re up to and what we’re working on, so they can make sure our online advertising is aligning to help us meet our goals.

Every decision they make is driven by data and insight – there’s no guesswork. As a small business, this is important as we know we’re making smart decisions and getting the best return on our investment.”


Michele Lithgow, Close to the Heart Co-founder

 We would also like to invite any new clients or partners interested in what we do to get in touch!

Thank you for reading and we can’t wait to show you what we have in store under our new name.

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