In 2011 New Zealand’s tourism numbers rocketed with the hosting of a successful Rugby World Cup. Following this boom, 2012 was described as a depressed market with forecasts indicating a 30% ‐ 40% decrease in bookings for the industry…
Wilderness took their destiny into their own hands and engaged authentic digital to help them to increase their bookings and revenue.
As their competitors experienced a reduction in bookings, Wilderness grew their business dramatically. They were able to increase their margins, achieve independent growth and rely less on third party aggregators.
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