How to choose the best SEO Service Provider

You know SEO is essential for growing your business.

You’ve taken the first step by deciding to hire an external SEO company to assist your business’ ranking in the search engines.

Now what?

The SEO world has grown exponentially in the last few years. Once you’ve begun the hunt for a quality SEO provider, you’ll soon realise the choices are endless.

So how do you choose? Here are our top six questions to ask an SEO service provider before signing anything

1. Can you show me examples of your work?

Ask for examples of results they’ve achieved for their existing clients as well as case studies to show how they achieved those results.

2. Do you follow Google’s best practices?

In the SEO world there are many black hat techniques some agencies use to trick search engines. These techniques are policed by search engines and, if your website is found to have these techniques applied to it, you website is bound to eventually be penalised.

3. Will you analyse my competitors sites?

Without a thorough competitor analysis how can your SEO provider build a strategy capable of targeting your competitors? It’s essential they have the skills and technology to be able to deconstruct what your competitors are doing online, in order to help your business succeed.

4. Can you guarantee page one rankings across all major search engines?

It’s impossible for a SEO service provider to guarantee such claims and be warned of any that do. Any promise along this line, or any claim of special insider relationships with Google to achieve priority rankings are classic red flags. Turn, and run.

5. How will you measure the success or failures of your SEO campaigns?

To measure the success of an SEO campaign, the agency must be experienced in Google Analytics to track the amount of traffic being sent to your website. They need to be able to tell you improvements, if any, in your SEO rankings, how much traffic your website is receiving and where that traffic is coming from. They should also be able to talk to you about the kind of keywords searches are using to find your website and how you can use that information to further improve your overall marketing strategy.

6. How will you be reporting your work and how often?

All the information talked about above should be reported to you consistently each month. The reports should be in a format you understand and can action. Ultimately any reporting should be accompanied by a meeting or phone call to discuss the results and how they’ll affect the trajectory of their SEO efforts.


We hope these six questions help remove some of the confusion involved in hiring an SEO service provider. It’s definitely not a decision to be taken lightly. If you have more questions regarding how to pick an SEO company, or would simply like a no obligation chat about other things you should consider, give us a call today on 0800 400 736.

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