A Sweet Spot at Digital Day Out 2025

Sugar, strategy, and stories!

We brought a little sweetness to Digital Day Out 2025 by sponsoring the candy bar at Auckland’s biggest day in digital marketing.

Held on 15 July at the Cordis Hotel, Digital Day Out gathered over 500 marketers, creatives, and digital thinkers to explore where the future’s heading: from AI and personalisation to brand trust and customer experience.

At authentic, we believe digital marketing should be as thoughtful as it is effective, and a bit of fun never hurts either.

So we stocked the candy bar with Kiwi favourites - and some stunning black candy that won a shout-out from the main stage.

We invited everyone to take a breather, grab a lolly, and connect.

For us, it was a simple way to say hi, and a reminder that we’re more than a sugar hit - we're here for the long game.

At Authentic, we help businesses grow through smart digital strategy, specialising in organic & paid search.

We're here for:

• SEO
• Paid search
• Performance media
• And content built to perform

We've been building towards the AI future for the last 2 years - from evolving Google & Meta Ads to AIO (AI marketing optimisation) and GEO (generative engine optimisation)

We focus on work that delivers real, measurable results.

No gimmicks; just clear thinking, built for the long game.

Big thanks to the Marketing Association for another standout event, and to everyone who stopped by the candy bar.

If we didn’t catch you there, let’s connect soon.