authentic digital Team
Meet our senior team, based right here in New Zealand
We’re a boutique, senior-led team of digital marketing specialists in Auckland, helping businesses across New Zealand and Australia grow through SEO, Google Ads, AI optimisation, content and analytics.
All our team members are proudly locally based, so you’ll have direct access to the experts doing the work and taking ownership of your results.
No offshore outsourcing
100% local team working on your account
140+ years combined experience
Decades of knowledge across SEO, PPC, content and analytics
Senior specialists
Strategic thinking and hands-on delivery from a senior team
Specialises in
SEO strategy & digital marketing leadership
Experience
13+ years in business leadership and digital marketing
Fun fact
When he's not talking search strategy, he's happiest outdoors, whether that's sailing, squeezing in a round of golf, tackling a hiking track.
Specialises in
Financial management and keeping our production wheels turning smoothly
Experience
12+ years managing agency operations at authentic digital
Fun fact
When James grows up he wants to be a child prodigy and set a world record for tree climbing!
Specialises in
SEO strategy & high-level digital marketing consulting
Experience
15+ years in digital strategy. Safe to say, he’s seen it all.
Fun fact
Outside work you won’t find David. He’ll be busy with his three kids, gym, whisky, and e-scooters
…not all at the same time.
Specialises in
Client relationships, account management and seamless project delivery
Experience
17+ years working in the marketing industry
Fun fact
Always up for a road trip, Caroline loves exploring New Zealand, discovering local history, and spending time with family.
Specialises in
SEO strategy, production leadership, and consulting
Experience
15+ years developing SEO strategies for NZ SMEs and national brands like Foodstuffs
Fun fact
Outside work, you'll usually find Laurie with his kids, at the gym, or riding his e-scooter.
Specialises in
SEO content writing, editing, and digital strategy
Experience
8+ years creating SEO content for NZ & AU businesses
Fun fact
When she's not writing, you'll probably find Robyn at the beach, trying a new local restaurant, or spoiling her cat, Roxy.
Specialises in
Google/Meta ads management, SEO strategy, and deep-diving into search performance
Experience
5+ years helping businesses grow through SEO and paid search
Fun fact
When she's not working, Stacey is usually at her second job running around after her kids. In the rare moments she finds spare time, you'll likely find her baking, reading, outdoors, or finding what to watch next on Netflix.
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Specialises in
High-level digital strategy and Google/Meta ads management
Experience
10 years in performance digital marketing across SEO, AIO, Paid, and CRO
Fun fact
When he’s not in front of a screen, you will find Callum playing guitar, discovering new music, and soldering up his latest electronics project.
Specialises in
Google/Meta ads management
Experience:
18+ years in the digital marketing game
Fun fact
Alfredo loves playing PC games, and when not on the computer, he spends his time with family enjoying NZ’s beautiful outdoors.
Specialises in
Google Ads, SEM strategy and performance marketing
Experience
12 + years working in digital marketing, delivering high-performing campaigns
Fun fact
Beach days and family hikes to hidden local gems are Ashleigh's favourite way to switch off.
Specialises in
Google Ads strategy & campaign optimisation
Experience
Over 20 years in the marketing industry, with 11 of those spent here at authentic
Fun fact
He finds Dunedin warm…
Specialises in
Google Ads, Performance Max, e-commerce and lead-generation advertising
Experience
17+ years in digital marketing, including as Google New Zealand’s inaugural employee, with experience across New Zealand and Australia.
Fun fact
Passionate about all things PPC, Tamanna loves passing on what she knows through training and coaching.
What's it like to work with authentic digital?
A simpler, more transparent way to work with a digital agency.
Because we're a smaller agency, you'll avoid layers of account management, unnecessary meetings, and recommendations that exist simply to fill a monthly retainer.
Instead, you'll receive practical advice you can act on, timely delivery of completed work, and proactive communication from a dedicated Client Success Manager who keeps your projects moving and ensures you're always connected to the right specialists.
Many of our team members have been with authentic for 10+ years, giving our clients continuity, consistency, and trusted long-term relationships with people who genuinely understand their business.
Our clients value us for our:
Genuine honesty
Straightforward advice you can trust, even when it's not what you expected to hear.
Easy-to understand reporting
Clear reporting focused on what matters, without the jargon.
New Zealand expertise
Local specialists who understand the unique challenges of the New Zealand market.