Our Team

We are a team of marketing specialists driven by the idea that the best work starts with diligence, communication, and effectiveness. All our team members are proudly New Zealand-based and certified in multiple disciplines by the top global authority.
Our clients are drawn to the genuine honesty of our team and the transparency of our analytics-driven approach.

David Cranwell

General Manager

In 13+ years of Digital Strategy, our GM David has seen it all and has the hairline to prove it. Outside work you won’t find David- he will be busy with his three kids, gym, whisky, and e-scooters

… not all at the same time.

James Brownlee

Finance & Production

James has been with the business for over 12 years. Besides a love of numbers, he enjoys tea, rugby, and the national anthem.

When James grows up he wants to be a child prodigy and set a world record for tree climbing.

Grecia Aguirre

Client Experience & Marketing Lead

With a degree in International Business and experience in marketing, events, sales, customer service, and team management, Grecia is passionate about her work, always seeking professional and personal development. In her free time, she enjoys the outdoors, music, dance, and picnics.

Craig Martin

SEO Team Lead

After 13 years of world travel, he’s finding a new home at authentic digital. Craig brings strong content management and data analytics skills in addition to his technical web and SEO knowledge. On the weekend, he’ll probably be hiking or hitting wineries with his wife, Linda.

Pratik Daftary

PPC/SEM Team Lead

Pratik is our Paid Ads prodigy who has the experience of working with some of the biggest advertisers here in New Zealand ranging across different industries and verticals. When he is not working, he is busy with some fun activity with his toddler, cooking(occasionally) or watching a movie.

Richa Gupta

SEO Manager
Richa brings 10+ years of experience across SEO, content management, data analytics and technical web optimisation. She has achieved significant online growth for several enterprise customers and small businesses across different industries in NZ, Australia, US, UK & Canada.
When she’s not wielding her SEO powers, she will likely be found playing sports with her 8 year old or doing gardening!

Ashleigh Lehmann

PPC/SEM Specialist

Ashleigh has a wealth of experience and expertise in Digital Marketing, having worked across various industries for over eight years, consistently delivering high-performing campaigns for clients.
When she is not working, you may find her at the beach or hiking some local hidden gem with her family.

Alfredo Fallarme

PPC/SEM Specialist

He loves playing PC games and if not on the computer, spends his time with family enjoying NZ’s beautiful outdoors.

Alfredo has a pool of experience in digital marketing which started way back 2008. His expertise ranges from email marketing to SEO, but his true love is PPC management which he now focuses on as one of authentic digital’s PPC Specialists.

Melissa Somawardana

Performance Content Specialist

With a background in journalism, Melissa has been working in digital marketing for almost a decade, specialising in content marketing.
When she’s not cooking up a creative content strategy, she can be found baking up a storm.

Stacey Hayter

SEO Coordinator
Stacey studied for a post-graduate diploma in Marketing at Auckland University of Technology. She gained experience in Social Media Marketing and Content Marketing. Stacey is enthusiastic about expanding her knowledge in the SEO field and helping with new client projects.

Chris Dzikiewicz

PPC Specialist
Chris is our Polish Ad Wizard. Huddled in Dunedin’s cold, he crafts campaigns that stretch across the planet.
…he finds Dunedin warm.

Amaia Muru

Client Experience & Marketing Coordinator

Amaia Muru graduated with a Bachelor of Business degree majoring in Marketing at the Auckland university of technology. She is passionate about her work and has experience in the digital marketing field. When she is not in the office, you can find her at the beach shredding waves or boogying on the dance floor.

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