The best feature we’ve experienced has been authentic digital‘s expansive and detailed knowledge of best practices among the New Zealand search landscape. With their help, we’ve implemented recommended best practices and organically improved our website’s page rankings.

Fiona McCarthy
Laminex Digital Marketing Manager

Laminex is the leading supplier of high-quality surfaces in New Zealand, with a portfolio featuring a range of locally-made and global products for benchtops, cupboards, walls, and building products.

authentic digital has been providing technical SEO services for Laminex since late 2020 and in this time we’ve generated significant improvements in organic search and increased oversight into valuable customer actions.

We’re elated to receive great feedback from Fiona McCarthy, Digital Marketing Manager at Laminex, who commends our expansive and detailed knowledge of best practices among the New Zealand search landscape.

Project Summary

authentic digital’ work with Laminex has consisted of a larger technical SEO audit, followed by a series of smaller technical projects to ensure steady improvements to website performance in search and greater visibility of key user actions.

Main Objectives

Overall, our work with Laminex has been a series of smaller projects with two key objectives:

  1. Improve organic search performance through technical SEO best practices.
  2. Provide powerful insights into website performance through custom analytics and tracking.


authentic digital has completed a number of project pieces for Laminex, beginning with a large tech audit to assess their digital marketing foundation and lay out opportunities for improvement.

From there, our partnership has seen us completing numerous smaller technical SEO efforts such as:

  • Establishing custom engagement measurements based on time on page, behavior and scrolling.
  • Setting up analytics on 3rd party store location pages, enabling the client to demonstrate value to partners with engagement and user action metrics.

We are pleased to have achieved great results through our work with Laminex, and look forward to producing more high-quality outcomes in our continued partnership.


When asked about our results, Fiona confirmed: ¬†authentic digital has helped us achieve higher organic search rankings and a better understanding of our site’s performance.

This is further demonstrated by the fantastic data from the same 6-month period in 2020 and 2021 outlined below.


Increase in new users from organic traffic


Decrease in bounce rate


Increase in average session duration

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